A little over a month of Christmas it is time we go preparing online marketing activities we will perform on the occasion of the holidays.
It is important to take a moment to thank all our guests for being with us, and what better way with a campaign of e-mail marketing Christmas. And as we are we can use to offer some of our products.
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| Tips for your holiday email marketing campaign |
1. Make a personal message: for it is going to be key segmentation. Do not send the same message to all your users, segment your database into different groups and Send them a personal message to each. It is Christmas, our users do not want a robot congratulate them so you have to a little. Analyze your database and creates three groups to differentiate them according to the value they generate in the business, such as customers gold, silver and bronze wherein said categorization depends on the number of purchases that have made the example for customers users.On gold can be assigned a discount coupon higher than the silver and bronze, mostly because they deserve that we reward your loyalty. At Silver we incentivize them a discount coupon for example 50% of the value of coupons GOLD customers, to encourage still more shopping and transform an occasional customer into a loyal customer. Finally the bronze customers (who usually buy a product because they needed it, and the price was cheaper than competition or because you sell that product alone) should offer a discount to encourage them to buy back in order to increase purchases of such users.
2. Strive with the subject line: Use all your wits to get the attention of your users. Receive dozens of emails a day out, get a striking issue will spark your interest and do not end up in the tray deleted emails. Also if you want you also can invent a name, the friends of The Fork often used to "Elena" as the person who sends e ... Ellen fork, or Elizabeth of Red Fridge, usually endow a certain "humanism" and certainly the ratios of openings (open newsletters / newsletters sent) are significantly higher.
3. Make specials: people have to buy gifts so offer them discounts and exciting promotions. They'll be filled with discounts of competition so try to make competitive offers. In accordance with point 1, you have to offer significant discounts, mostly because the business of e-commerce is a price war beyond what they say, and it is preferable sometimes undercut but sell more, which will benefit you to obtain a higher number of registrations and a higher turnover of stocks, allowing you to negotiate prices with your suppliers.
4. He thanked: Being grateful is forearmed, let her know how important your customers are to you and so I recommend that you customize the message because a satisfied customer is the best that can happen to you.
5. Search a message of optimism: We are living a difficult time with the whole issue of war and the bombings. Get out your customers a message of unity and optimism, everyone wants to think that the new year will be a better start Should you show your commitment to society and perform charitable actions?
