Fashion Buzz - All About Style and Beauty: Email Marketing

Tips for your holiday email marketing campaign

A little over a month of Christmas it is time we go preparing online marketing activities we will perform on the occasion of the holidays.

It is important to take a moment to thank all our guests for being with us, and what better way with a campaign of e-mail marketing Christmas. And as we are we can use to offer some of our products.

Tips for your holiday email marketing campaign

1. Make a personal message: for it is going to be key segmentation. Do not send the same message to all your users, segment your database into different groups and Send them a personal message to each. It is Christmas, our users do not want a robot congratulate them so you have to a little. Analyze your database and creates three groups to differentiate them according to the value they generate in the business, such as customers gold, silver and bronze wherein said categorization depends on the number of purchases that have made the example for customers users.On gold can be assigned a discount coupon higher than the silver and bronze, mostly because they deserve that we reward your loyalty. At Silver we incentivize them a discount coupon for example 50% of the value of coupons GOLD customers, to encourage still more shopping and transform an occasional customer into a loyal customer. Finally the bronze customers (who usually buy a product because they needed it, and the price was cheaper than competition or because you sell that product alone) should offer a discount to encourage them to buy back in order to increase purchases of such users.

2. Strive with the subject line: Use all your wits to get the attention of your users. Receive dozens of emails a day out, get a striking issue will spark your interest and do not end up in the tray deleted emails. Also if you want you also can invent a name, the friends of The Fork often used to "Elena" as the person who sends e ... Ellen fork, or Elizabeth of Red Fridge, usually endow a certain "humanism" and certainly the ratios of openings (open newsletters / newsletters sent) are significantly higher.

3. Make specials: people have to buy gifts so offer them discounts and exciting promotions. They'll be filled with discounts of competition so try to make competitive offers. In accordance with point 1, you have to offer significant discounts, mostly because the business of e-commerce is a price war beyond what they say, and it is preferable sometimes undercut but sell more, which will benefit you to obtain a higher number of registrations and a higher turnover of stocks, allowing you to negotiate prices with your suppliers.

4. He thanked: Being grateful is forearmed, let her know how important your customers are to you and so I recommend that you customize the message because a satisfied customer is the best that can happen to you.

5. Search a message of optimism: We are living a difficult time with the whole issue of war and the bombings. Get out your customers a message of unity and optimism, everyone wants to think that the new year will be a better start Should you show your commitment to society and perform charitable actions?

5 Keys to increase online sales this Christmas

By 11:58 AM No comments:

Improve SEO, invest in Adwords, social media promotions or use Google Shopping, main strategies to try to increase sales at this time. Sumate also presents other digital aspects to consider for the Christmas sales strategy.

5 Keys to increase online sales this Christmas

Christmas is a key to any trade including online time. Therefore, develop appropriate marketing actions and promotion can make a difference in achieving the desired results.

Sumate, international online marketing agency, presents the main key strategy to help online digital stores in Spain to increase sales during the holidays.

1. Improve the SEO of the website

Christmas is a time to launch promotions and products that you want to output, including some with excess stock.

For the user to quickly find on the website of the online store such products, and complete the purchase process and not leave earlier, we recommend a good SEO both the URL of the web and the content of the page. To this we must add the correct categorization and location within the site map.

2. Adwords to appear in search results

It is important to conduct a more comprehensive keywords or keywords that are related to the online business analysis. In addition, you should rely on industry news and trends in the current search to locate opportunities. Know which days of the week and the time slots in which arouses interest a particular product will also help when planning a campaign Adwords are.

Conduct and disseminate striking deals with outstanding text and links that redirect to the landing page of the promotion, it will also help sell a product.

3. Creativity in Facebook and other social networks

Advertising on social networks also becomes very important for brands during the Christmas season.

Sectors such as fashion, beauty, gastronomy and tourism make use Instagram especially thanks to its large graphic component to the presentation of products. However, it is advisable not to leave out the other networks, mainly Facebook. This social network allows a very targeted audience personified in the public who want to lead, to show those customers who bought certain products or make last Christmas specials at unusual hours campaigns.

With this type of proposal can influence the behavior of users and therefore increase sales.

4. Make use of Google Shopping

Some online stores change all the pictures of the products available on the web to try to draw the attention of consumers. However, there are other strategies that can be applied to achieve the same end:

- Increase the bids of the products they want to sell. Cost Per Click (CPC) is more expensive in the weeks before Christmas and is important to ensure appearing in searches of users.

- To offer comparative advantages over the rest of the year. For example, offers 2 × 1, 50% discount on the second unit, eliminating postage, etc.

- Put the focus on seasonal products. That is, those that are marketed only at this time of year, or sold at Christmas greater extent (eg nougat or toys).

Other aspects to consider in Christmas for sale online

· Strengthen logistics. That a shipment is delayed on Christmas can negatively influence the image and reputation of the business. If necessary, it is advisable to strengthen the team.

· Web design. Any action that contributes to branding the Christmas shopping is good for business, as long as the style and design of the brand is not neglect.

· Email Marketing. Remind customers that you keep in the place where you remember, and offer something new even more interesting, you can help any business to get the first gains of the summer. The bridge of the Constitution and the Immaculate is always a time when many Spaniards take advantage to anticipate their Christmas shopping.