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Showing posts with label Online Marketing. Show all posts
Showing posts with label Online Marketing. Show all posts
Firoza Parvin Badhon

6 steps to make your Christmas shopping a success

Black Friday, Cyber ​​Monday and Christmas these days promise fantastic offers at very low cost. But it is also a time of year that cybercriminals scams abound. Below is the six top tips to ensure that your experience of Christmas shopping fun and safe time.
 
6 steps to make your Christmas shopping a success
6 steps to make your Christmas shopping a success
 
 
1. Detects phishing emails

Criminals often use phishing emails to steal money and data, which is a particularly common practice for celebrations and special days.

For example, a criminal can send a phishing e-mail with a link to a supposed "deal" and actually redirect the potential to a counterfeit or malicious Web site buyer. Once there, you can try to steal data entered credit card or infecting users with malware.

You can even upload a malicious file with your email phishing, and put him through a catalog or an invoice.

Pay close attention to any spelling and grammatical errors in the email body, and always look the email address of the sender. If you do not recognize or not you wrote down to receive emails from that address, do not answer. Also, follow this guide to identify deception.

You should also be careful with the files you download to your computer, but if you update your security solution will help to detect those who are malicious.

2. Beware of vishing

Voice phishing (or vishing) is an ancient tactic of deception where criminals try to convince people to provide personal or financial data, by masquerading as a trusted source that is trying to help.

They can be passed through a bank, a major technology company, a reputable retailer or, as often happens more often, an engineer from Microsoft Support requesting access to the user's computer.

Although most people do not fall into the trap, these attacks did not disappear completely, as criminals continue to use this method to deceive the elderly and other vulnerable individuals.

The lesson to be learned is that you should never give personal information over the phone when someone calls you. Instead, you have to hang up, call the course provider (taking your phone number from an online search, no dialing just call), and once done, discuss the matter with a customer service representative.
 
3. Watch out for suspicious offers on social networks

Every day, millions of people write on Twitter, posted on Facebook and share photos on Pinterest, but this does not mean they are trustworthy. In fact, some accounts are not even real: there are thousands of computer bots tweeting per day.

On your next holiday buying, beware of links that you click and see where do the operations. Pay special attention to Twitter offers that seem too good to be true and using shortened links (as they may be trying to get you to a malicious web site). Before clicking, ask yourself these five questions.

If you've never heard of a particular vendor, look for it online and study their terms and conditions of sale in detail because, as mentioned above, be careful of the source to which you are buying it.

There are countless cases of Facebook vendors that deliver counterfeit goods, poor quality and even directly not deliver the goods after receiving payment.

4. Use HTTPS

In most cases (if not all) you should try to purchase items from local retailers using HTTPS encryption on its website.

This means that details of credit cards or debit cards that you send to the server vendor will remain encrypted from leaving your computer until you arrive at the server and, therefore, it is very unlikely that the criminals can intercept by an attack Type Man-In-The-Middle (where attackers capture data as it is transferred to the supplier).

This is not to say that the HTTP Web sites are unsafe; only the HTTPS encryption adds a whole new level of protection.

You can also find sites with additional security measures, such as Verified by Visa and any other type of two-factor authentication (2FA), as recommended recently the whistleblower Edward Snowden, a former contractor of the Agency of American National Security (NSA).
 
5. Do not use the ads that appear on search engines

Avoid clicking on the offers that are published in ads search engines: there is a very good reason not to.

It is very common that criminals infiltrate the ad servers and then redirect users who click on them to malicious sites where they try to steal their credentials or infect them by attacking web pages.

These attacks by malicious advertising or malvertising are becoming more frequent, as evidenced by the attack on Yahoo earlier this year.

If the offer is attractive and seems authentic, sees it safe: drill down and access to online deal through official websites selling. It might take you a little longer to find what you want, but the wait will be worth it.

6. Beware of fake coupons

Although coupons are not being used as much as before, scammers stopped not consider a way to make money at the expense of buyers looking for special offers on occasions like Black Friday, Cyber ​​Monday or Christmas.

In this case, sometimes they are using fake coupons to attract potential buyers to a website where they are asked to enter information about your credit card. It may be that you have been offered a coupon user or you have found one in social networks, with a discount for sales.

As with vouchers scams, the problem is usually able to differentiate the genuine fake coupons. One of the most obvious features is the ability to duplicate and brands with apparent precision when you add a sense of urgency (for example, "you have only until the end of the day to validate this incredible offer Black Friday") manage to fool even the most cautious individuals.

If you have any doubt about the authenticity of the coupon, see the official site of the corresponding store, turn away from this advice not to buy insurance, and above all, try to be sensible. It is true that Black Friday and Cyber ​​Monday are characterized by great deals, but when they are too far-fetched, a cautious attitude will ensure a successful purchase.
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Firoza Parvin Badhon

Tips for your holiday email marketing campaign

A little over a month of Christmas it is time we go preparing online marketing activities we will perform on the occasion of the holidays.

It is important to take a moment to thank all our guests for being with us, and what better way with a campaign of e-mail marketing Christmas. And as we are we can use to offer some of our products.
 
Tips for your holiday email marketing campaign

1. Make a personal message: for it is going to be key segmentation. Do not send the same message to all your users, segment your database into different groups and Send them a personal message to each. It is Christmas, our users do not want a robot congratulate them so you have to a little. Analyze your database and creates three groups to differentiate them according to the value they generate in the business, such as customers gold, silver and bronze wherein said categorization depends on the number of purchases that have made the example for customers users.On gold can be assigned a discount coupon higher than the silver and bronze, mostly because they deserve that we reward your loyalty. At Silver we incentivize them a discount coupon for example 50% of the value of coupons GOLD customers, to encourage still more shopping and transform an occasional customer into a loyal customer. Finally the bronze customers (who usually buy a product because they needed it, and the price was cheaper than competition or because you sell that product alone) should offer a discount to encourage them to buy back in order to increase purchases of such users.

2. Strive with the subject line: Use all your wits to get the attention of your users. Receive dozens of emails a day out, get a striking issue will spark your interest and do not end up in the tray deleted emails. Also if you want you also can invent a name, the friends of The Fork often used to "Elena" as the person who sends e ... Ellen fork, or Elizabeth of Red Fridge, usually endow a certain "humanism" and certainly the ratios of openings (open newsletters / newsletters sent) are significantly higher.

3. Make specials: people have to buy gifts so offer them discounts and exciting promotions. They'll be filled with discounts of competition so try to make competitive offers. In accordance with point 1, you have to offer significant discounts, mostly because the business of e-commerce is a price war beyond what they say, and it is preferable sometimes undercut but sell more, which will benefit you to obtain a higher number of registrations and a higher turnover of stocks, allowing you to negotiate prices with your suppliers.


4. He thanked: Being grateful is forearmed, let her know how important your customers are to you and so I recommend that you customize the message because a satisfied customer is the best that can happen to you.


5. Search a message of optimism: We are living a difficult time with the whole issue of war and the bombings. Get out your customers a message of unity and optimism, everyone wants to think that the new year will be a better start Should you show your commitment to society and perform charitable actions?
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Firoza Parvin Badhon

5 Keys to increase online sales this Christmas

Improve SEO, invest in Adwords, social media promotions or use Google Shopping, main strategies to try to increase sales at this time. Sumate also presents other digital aspects to consider for the Christmas sales strategy.

5 Keys to increase online sales this Christmas
5 Keys to increase online sales this Christmas
 
Christmas is a key to any trade including online time. Therefore, develop appropriate marketing actions and promotion can make a difference in achieving the desired results.

Sumate, international online marketing agency, presents the main key strategy to help online digital stores in Spain to increase sales during the holidays.

1. Improve the SEO of the website
Christmas is a time to launch promotions and products that you want to output, including some with excess stock.

For the user to quickly find on the website of the online store such products, and complete the purchase process and not leave earlier, we recommend a good SEO both the URL of the web and the content of the page. To this we must add the correct categorization and location within the site map.


2. Adwords to appear in search results
It is important to conduct a more comprehensive keywords or keywords that are related to the online business analysis. In addition, you should rely on industry news and trends in the current search to locate opportunities. Know which days of the week and the time slots in which arouses interest a particular product will also help when planning a campaign Adwords are.

Conduct and disseminate striking deals with outstanding text and links that redirect to the landing page of the promotion, it will also help sell a product.


3. Creativity in Facebook and other social networks
Advertising on social networks also becomes very important for brands during the Christmas season.

Sectors such as fashion, beauty, gastronomy and tourism make use Instagram especially thanks to its large graphic component to the presentation of products. However, it is advisable not to leave out the other networks, mainly Facebook. This social network allows a very targeted audience personified in the public who want to lead, to show those customers who bought certain products or make last Christmas specials at unusual hours campaigns.

With this type of proposal can influence the behavior of users and therefore increase sales.


4. Make use of Google Shopping
Some online stores change all the pictures of the products available on the web to try to draw the attention of consumers. However, there are other strategies that can be applied to achieve the same end:

- Increase the bids of the products they want to sell. Cost Per Click (CPC) is more expensive in the weeks before Christmas and is important to ensure appearing in searches of users.


- To offer comparative advantages over the rest of the year. For example, offers 2 × 1, 50% discount on the second unit, eliminating postage, etc.


- Put the focus on seasonal products. That is, those that are marketed only at this time of year, or sold at Christmas greater extent (eg nougat or toys).


Other aspects to consider in Christmas for sale online

· Strengthen logistics. That a shipment is delayed on Christmas can negatively influence the image and reputation of the business. If necessary, it is advisable to strengthen the team.


· Web design. Any action that contributes to branding the Christmas shopping is good for business, as long as the style and design of the brand is not neglect.


· Email Marketing. Remind customers that you keep in the place where you remember, and offer something new even more interesting, you can help any business to get the first gains of the summer. The bridge of the Constitution and the Immaculate is always a time when many Spaniards take advantage to anticipate their Christmas shopping.
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Firoza Parvin Badhon

Christmas and its influence on marketing campaigns

Christmas has a strong influence on the online sector and obviously on digital marketing campaigns for this time is a good percentage of annual sales.

Christmas is the time of year when a higher volume of sales occurs in virtually all sectors. Therefore, companies design specific strategies and campaigns for these dates in order to capture the largest possible number of customers, especially via the Internet.
 
Christmas and its influence on marketing campaigns
Christmas and its influence on marketing campaigns

December is approaching and with it Christmas. Therefore, consumers shopping online and walk fairly revolutionized. In this regard, due to the significant increase in sales this business has experienced this year, it is expected that the data during this time are really good. In fact, due to the specialization that are experiencing this type of business, they are increasingly those who design marketing strategies and campaigns for this time of year.

This is ultimately what is known as marketing season, which is an excellent opportunity to expand sales and gain new customers. But Christmas, as has been demonstrated in previous years, it is a time of review and to the services offered by the online business will be tested. And, those that do not meet the requirements in such a competitive sector, will be complicated since January.

One of the sectors that increased their sales during Christmas is the online perfumery. This can also be seen in the traditional shops but due to the high prices that characterize the products of many brands and the economic crisis to a greater or lesser extent affects all budgets, the opportunity provided by such shops online to get Lactose women perfume at a significantly reduced price makes more and more people are put at the computer and proceed to make purchases.

Within the Christmas influence on online marketing campaigns you can appreciate that discounts are the star strategies. These are possible, above all, it is anticipated that sales will be higher and therefore may give up some profit margin in order to retain customers. In this connection it must be said that in many of these strategies are carried out loyalty programs that eventually turn out to be very effective.

Besides, Christmas is a time when feelings are raw skin so that if an online business wants to improve its brand image, nothing better than working with a charitable cause and expose it on the cover. It is equally common discounts offered are intended to work with charities such as, for example, give away toys to underprivileged children. In this sense, a button for donations is also an increasingly attractive option.

It is also interesting to include, within the web page, an option dedicated to the Christmas offers. Thus, Internet users can more easily reach the products they are really looking for. Also, within these Christmas campaigns, send to the subscriber list of online trading is also a good solution, especially if accompanied by gift vouchers.
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Firoza Parvin Badhon

How to boost sales of your business through the Internet?

Online marketing is a powerful tool to boost sales for its effectiveness, ease of use, and flexibility. Here we give you some tips that will help you boost sales through e-commerce.

Sales through the "e-commerce" or electronic commerce have increased worldwide, and has been shown that more than 50.9% of Peruvian daily Internet use for various reasons, one being the purchase of products or services.

boost sales of your business through the Internet
Boost sales of your business through the Internet

Given this reality, different companies are making all kinds of strategies in order to attract more customers, retain them and make them feel comfortable and safe when making your online transaction, Francisco Nuñez, professor of MKT online IDAT he said.

If you have a business and want to boost your sales, keep in mind that online marketing is a powerful tool to achieve this thanks to its high efficiency, ease of use, and flexibility. Here we give you some tips that will help boost sales of your business through Internet:

1. Develop and choose the ideal platform
There are a number of platforms that you can include for the activities of your digital marketing campaign, but it is important to remember that not all options are appropriate and work well for your campaign or business.

The work is to determine what will be most effective channel for customers who want to achieve. Choose four or five media and concentrated action there, steadily and with quality content.

2. clear and interesting posts
If you want your business or service apart from your competition and have better reception, you have to try to create clear messages and accompanying videos, articles, pictures and audio, which highlight the value of your brand and will leverage your content. This will give added value to your message, proving to be more attractive to your target audience.

3. Know your audience
It is important to know the profile of visitors to your website is to adapt the page to the needs they have. You know that use digital media, which device accessing your website and how are customers of the same business offline, will give greater projection.

4. Investigate competition
To reinforce or improve your internet promotion, you can monitor changes of your competition on their websites, how effective they are in networks, advertising, among others, and take advantage of the defects of his actions.

5. Use social media as an ally
Social networks can be the best partner for a success in your business, but keep in mind what you use each: Twitter, Facebook and Youtube are platforms to position the company to customers or future customers.

On the other hand, WhatsApp is a good alternative for sending offers, promotional texts, make draws linked to the website, agree delivery of purchase, among others.

* 6. E-mail marketing *
Email marketing is one of the most effective tools to stay in the minds of potential customers for longer, build trust, and have an interested captive audience, generate sales, among others.

It is important that you consider the three rules of thumb: build your own database, sends valuable content not only deals and use powerful platforms for creating, managing and analyzing campaigns e-mail marketing, how: Mailchimp , Aweber, E-goi, Constant Contact, etc.

The points that you have presented to boost your business through the Internet, are basic but essential to get this channel sales in the medium or long term. Remember that everything requires work, perseverance and patience.
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Firoza Parvin Badhon

New technologies to optimize e-commerce

Every day that passes, users and global Internet consumers show more confidence when making your purchase through the network. Currently, Spain has about 29 million people actively use the Internet through their mobile phones. Not only that, computers and tablets are especially complementary means firing data and the potential of e-commerce, which is relying on new technology to provide alternative and innovative purchase.
New technologies to optimize e-commerce
New technologies to optimize e-commerce

Thus, the online consumer has become a niche immense possibilities for companies. We do not speak only of multinational companies, but also for startups and small businesses that see a place where the network can reduce mammoth differences with its competitors, or at least gain a foothold next to them. Although Spain has a high number of users who use the Internet on their smartphones, in terms of consumption and use of electronic commerce we are still far from countries like Germany, France or, especially, UK.

The large gap between countries not only in absolute terms given consumer, which could be explained by the volumes of population but also in the annual spending per internet user. In France and Germany each user spends more than double on e-commerce purchases. In the United States and England, four and five times respectively. However, data for 2015 anticipate this growth to Spain both the average annual expenditure per user and the percentage of electronic sales to total sales in the retail trade. This growth will be significant for companies to continue investing in a niche market that makes a difference in the commercial rate of many other countries.
New trends and forms of consumption: mobile applications

If something is leading the way e-commerce is the potential that new technologies offer users. Cheaper shopping, a variety of offers, transnational trade, access to more products .... In short, thanks to them, the user has adopted new behaviors in your more participatory, complementary and dynamic online consumption.

Thus, mobile applications have a growing importance in electronic commerce. In fact, it is estimated that this 2015 about 40% of total global e-commerce transactions are conducted through applications on mobile devices. Companies, meanwhile, have taken note of this, optimizing their websites for use in mobile phones and tablets or developing apps that facilitate and complement the purchasing process.

An example of this diversification in business models based on mobile technology and e-commerce is snap chat messaging platform. Famous for offering the ability to send messages that self-destruct shortly after viewing the application joined late last year an option allowing to send money from your application. Known as Snap cash, its operation is very simple: simply enter the number of a debit card, write a message on the money and immediately send it to the selected recipient.

We have already mentioned at the beginning that, beyond mobile handsets, users are also supported on other platforms to more complete consumer experience. Tablets and computers involved in the same way in the purchasing process, forming an increasingly common consumer platform model in e-commerce.

In this sense, Amazon Prime is a good example if we talk about processes increasingly complex and customized online purchase. This service, launched several years, offers certain advantages for those who want to go a little beyond the basic functionality of the online store par excellence. Thus, after payment of an annual fee, the platform offers free delivery in the shortest possible time, unlimited access to audiovisual material in Prime Instant Video service and, above all, the possibility of sharing with more people, which saves costs in the payment of the annual fee.
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Firoza Parvin Badhon

The proximity marketing companies looking to seduce

The agencies designed tools for brands to connect instantly with consumers who are walking close to the shops.

In times of overlapping messages, agencies struggle to find the tools to make their campaigns are more effective in reaching consumers. Thus, the pace of custom messages that are gaining ground, proximity marketing seeking to take place. The premise indicates that the tactics should be based on out to attract customers who are close to shopping malls or where the products sold are promoting.
 
The proximity marketing companies looking to seduce
The proximity marketing companies looking to seduce
One company that has been working in this direction is MovilGate. Sonia Rizzitano, marketing manager, explains that the key word is iBeacons. They are "markers" developed by Apple, which are installed in rooms and windows and transmit a signal via Bluetooth to smartphones that are close. To capture it, you need that cell have the corresponding application. Once everything is in place, manufacturers can use to send messages iBeacons promotions or offers to consumers who are just meters from your business.

"Our service includes the supply of iBeacons, the online management platform and a community app," says Sonia. "With just iBeacon you can manage many communication actions simultaneously. You can use a common application in the case that the room is, for example, a beacon Shopping- or integrate into an existing application. "

To Rizzitano, the advantage of this system is that "communication is direct, as, and comes at the right moment, when a person can take a buying action. For example a communication program off sale of umbrellas at the moment it is raining. Thus, two people who are in the same place but have separate interests you will get various communications ". MovilGate this format has offered to companies for two months. "We are working primarily with retails. There is much interest in shopping, you can find these communication channels in an annex business, they can charge communication brands. " The agency associated with the Spanish Mobeac, is already working with this system in Spain, Panama and Brazil.

Alan Levy is CEO of UO Solutions, an Argentina company that develops multi-platform web sites and applications. "We make three types of developments in relation to proximity marketing. The first has to do with geolocation. It is the simplest and is based on GPS. We set up many, such an app where users could interact and steal a prize if they were within 100 meters of each other. "

Another development was US Solutions arm the access control event, which could be entered using the smartphone after having achieved the previous accreditation. "The third, and most future holds, is beacons. For now we use it for some real estate located in the properties for sale and allow you to access prices, photos, videos of the property in question. We also look at the implementation process in a supermarket in a series of beacons located where the client's products are and that will give discounts ".

To grow, the proximity marketing is two limitations. The first is the difficulty of convincing companies that the investment is justified. Therefore, all companies that are working on the issue are still in the exploratory stage or are not authorized to reveal who their customers are. The second has to do with the market: the beacons only be installed in next-generation smartphones. "It is a niche business, only a small portion of the 13 million smartphones have this technology," says Rizzitano.

The Maxus is another agency that has been working with proximity marketing. Juan Pablo Silva, director of digital agency, admits that "the market is still tough to test some things, it lacks mature a little more. Companies need to have a budget to try new tools, leaving the comfort zone and create a shopping experience for the user. "

For Silva, there are some solutions that are easier to implement, as the foundry video, which allows arming short videos, 10 or 15 seconds, to promote specific products. "They serve to give more visibility to products assembled booklets supermarkets every week with offers. The immediacy of the platform helps to be faster communication and neutralize the deals offered by the competition. "

Mariano Jeger is executive vice president and creative director at R / GA Buenos Aires agency. In assessing the effectiveness of proximity marketing says it is not only important to talk to consumers taking advantage of the site where you are and what you are doing at that time, it is also essential to know who the customer is. "You have to know who you are, you may be interested in who you contact and only thirdly matter where it is. If you only have in mind the place -mandarle variable messages to the person passing near my locally, you're pulling buckshot instead of doing a fine job. "

"The bottom line is that consumers feel it as a benefit and not a nuisance. The most important in this kind of aproach is to understand the person and the situation. A brand does not need huge budgets, may have different approaches leveraging existing apps, such as Yelp or Foursquare, "says Jeger.
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Firoza Parvin Badhon

New trends in online marketing for SMEs and Freelancers

Running a business to the online world is no easy task. Currently any company can have a website, create an account on Twitter or Facebook and even create a blog, but all this is of little use unless it is accompanied by a correct strategy and basic resources to feed. Many companies see how their web overpriced discouraged continues to receive visits and social networking profiles but do not generate audience, making a simple parallel, work without strategy it is like traveling without a map, without adequate resources is how to do it even without gasoline. There we will get very far if we have the best car in the world.
 
New trends in online marketing for SMEs and Freelancers
New trends in online marketing for SMEs and Freelancers
 
The world of SMEs and freelancers usually suffers from specialization within their teams, which often forces these companies to outsource processes that require certain specialization, and management of online marketing is no exception. Firms are increasingly aware of the need to enter the digital world in a professional manner and with adequate resources, and becoming aware of the enormous business opportunities offered by the Internet.
 
A prime example of this trend is the growth of specialized sites like doiser.com, a shopping portal geared to SMEs and freelancers who currently has more than 87,000 registered users and is one of the most watched media in social networks country, with over 500,000 followers. This site offers a very direct to companies that want to sell their products or services to the professional public channel, and offers advertisers a large potential audience and broadcast at reasonable prices.
 
The innovation of the model is that companies need not have knowledge of marketing or develop any own content, from doiser.com the content is generated and perform all actions of dissemination, so that any SME or self-employed can benefit from powerful dissemination actions to large audiences and creatives and messages developed by specialists with a much lower cost than a traditional canal imply. Lead generation, social CRM, brand strategy, content marketing ... the possibilities of this type of model are vast and varied.
SMEs and the self-employed represent nothing more and nothing less than the 99.9% of businesses in our country and its full entry into the world of online marketing progresses slowly but inexorably, bringing existing channels and that has to come They will have to adapt to the specific needs of this group huge.
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Firoza Parvin Badhon

The 101 Biggest Online Marketing Mistakes for Online Rebels

"There are many opinions about what is an effective digital marketing strategy. In the opinion of Rebels Online, an effective digital marketing strategy is one that allows the employer to obtain the ROI.


However, this is what usually less searching a marketing strategy. Wanted presence, branding is sought, looking me like you, we seek to create communities? But very few really take into account to obtain the ROI with Online Marketing.

The 101 Biggest Online Marketing Mistakes for Online Rebels
The 101 Biggest Online Marketing Mistakes for Online Rebels

Online Rebels So, we have created a comprehensive guide to those SMEs mistakes in their online marketing strategy for you as an entrepreneur can avoid these mistakes in your business. Because of our experience as Online Marketing Agency, working daily with entrepreneurs, we found what the most common mistakes that lead them to fail in their Internet marketing strategy is. The common denominator in all of them is always the lack of information.
Through Rebels Online courses, many entrepreneurs who have been able to obtain a greater perspective of what really brings a good Online Marketing strategy.
Acquiring knowledge and getting out his strategy for the right direction to get a return and to grow and scale the business, because we now know how the engine of growth of your business, Online Marketing works.
Training covering the basics of Online Marketing: SEO optimization -Adwords, Facebook Marketing, Twitter and Display-, Ecommerce campaigns, introduction to Online Marketing, Facebook Marketing Master Class to create sales processes from Facebook?
As for the Complete Guide to 101 SMEs Mistakes you can find here 101 errors online marketing.
Today, we focus on 10 of the most common mistakes, we are seeing in recent weeks, in our interviews with CEOs from different business sectors.

Mistake 1: 

Believing that a web is an Online Marketing Strategy If you have a SME and has created a website, you have the first step of a long journey.
Many of the entrepreneurs we interviewed us answer the question of what online marketing strategy being carried out, they have a website.
For a web having visibility and generate sales, you have to work different aspects of online marketing: web design focused on selling, positioning in the search, creating profitable Google Adwords campaigns, have on a page appropriate social networks. .. That is, around a website that succeeds, there is a whole online marketing strategy that works the presence and effectiveness of this.
To think that a web works alone is a great beginner's mistake that you should avoid.

Mistake 2: 

Not having a mentality of ROI Other entrepreneurs with whom we have met in Online Rebels lately, yes betting on a strategy of Online Marketing.
What's more, they spend large sums on apparently very effective techniques, however, in practice they are not ... They do not consider the ROI: measuring each of the online marketing activities that are carried out on the network to understand what works and what does not. Only then is it possible to optimize and achieve a positive return on investment to climb.

Mistake 3: 

Not having ads on Facebook Marketing Facebook usually, almost for all companies, a powerful social network to implement a sales process.
Of course, you should know that organic content is almost impossible to obtain conversions, as their scope on the network has been reduced by almost 50%. Safe today on Facebook, bet is to have a strategy of ads, combined with good content strategy focused on working your brand awareness to generate assets that can sell from Facebook.
To do this, we must know how to create an optimized, cost-effective campaign that generate a good fan base that follows us, we admire and buy us. Dispense with the ads on Facebook is a big mistake because you are missing a huge opportunity to generate sales.

Mistake 4: 

Not using Facebook to capture emails. With regard to the error 3, another very common error that SMEs make your Online Marketing is not using Facebook for log generation plan.
Facebook is a powerful database where users turn over a lot of useful information for your company: its location, interests, preferences ... Simply create an effective campaign that offering a benefit to the user, you get to change your email address. You then working that list of potential customers through email marketing, get a new source of income.
Do not miss the best tips and tricks email marketing blog Online Rebels.

Mistake 5: 

No work well the corporate blog. In spite of that more and more companies have blog, this powerful element is not working properly.
It is not just a matter of having a blog, you must work a strategy of Marketing blog creating relevant content focused on long tails to attract qualified traffic of potential customers.
We've found that, in most cases, the frequency of publication is insufficient. A blog must be updated at least weekly with valuable content that interests the potential customer. To do this, there are various techniques from which to find out what interests the target audience of each sector and is much easier than people think.
In addition, as noted above, it should be to work those keywords that are interesting for the positioning of a business, depending on your niche / sector so that potential new customers can find your brand and products or services.
Many companies publish articles without regard these search terms with losing a very good opportunity to work their organic positioning.

Mistake 6: 

A bad SEO. What you pay, and this maxim also applies to hiring SEO.
Many businesses outsource SEO services very cheap: 50 euros, many agencies real promise miracles but when SEO company demands results, there is no data to show improvement.
Search engine optimization is a job that takes time and effort and any entrepreneur should ask the agency or professional, what results will offer positioning strategy that is hiring, if not in the short, medium and long term.
When Rebels Online conduct audits to companies that have contracted these services, we realize that the page itself is optimized for medium and that has not been made any strategy of attracting quality links, which is essential in a good SEO .

Mistake 7: 

Not having a mindset of evidence. This error is one of the most common and dangerous: the employer has made an investment in your website and believe that it should not be changed.
In many cases, investment in web design and programming has been extraordinary, so the mentality is even more closed for modifications. However, Rebels Online, we know that if something does not work, it must be replaced. And only you can find out what works and what does not by testing. A website should be focused on the conversion. If no conversions, no sales, and there is only one way to find out what sells: to prosecute each of the elements that make up the web.
Gotta try the structure, texts, images, calls for action? Measure and optimize results should be a constant in any business.
This also applies to any Marketing strategy: testing ad campaigns, email marketing and social networks must be a constant work to maximize the results of your campaigns down the most of your cost per click and conversion.
Here's how you can get a higher ROI of your online marketing campaigns, with a mindset of evidence.

Mistake 8: 

Create content of the lot. Spending time and effort into creating content is something that many entrepreneurs are clear: create articles for your blog, social media posts and even a press release.
The error in this case is satisfied with mediocre content; that adds nothing new or original in its format. Today, there is so much content on any topic in the network there is only one way to get visibility above the competition: being a real authority.
A company must become the highest authority in your niche: to be the voice of reference in its sector.

Mistake 9: 

Betting on social networks to have a presence. Consider the appropriate role of each niche social networking is an excellent idea; however, in many cases it is committed to quantity and not quality.
Most entrepreneurs are obsessed with being on all sides, but no good. It is much smart and strategic to your business work alone those social networks that can really bring profitability and not wanting to be in the greatest number of social networks, regardless of effectiveness.
Furthermore, the objective in social networks should always be selling: to have an army of fans that offer "likes" do not pay your bills at the end of the month. Your company page, the content you post it, your target audience ... all these factors should have a single purpose: to sell.

Mistake 10: 

Not having to learn because it is a sector that does not dominate. Outsource Online Marketing is a very common practice but, How will you monitor something you do not know?
You can not know if an agency is working well the SEO of your business if you do not know what SEO is or how it works. Nor can you monitor an ad campaign on Facebook without knowing what kind of bids you can bet, what kind of segments are those that you work best or what evidence do in ads to lower your costs and get a greater return on your investment.
In short, we believe the Rebels Online training Online Marketing for entrepreneurs is essential for success in the network.

This way you can, or work yourself properly online or strategy, outsourcing professional services knowing that you will not cheat at all times you are in control of your business to know what you are doing and what is important.

To do this, we offer our business seminars and online marketing, from which you can train you on those aspects of marketing that interest you: SEO, Adwords, email marketing, social networks ...
Consultation and rebels sign up for online courses
Attend our workshop Live Online Free!
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Firoza Parvin Badhon

Three Reasons to Invest In Smart Accounting Firms

Businesses large and little who ignore to effective function economical areas usually think they are saving cash. Regrettably, this is out of a misdirected idea that they can simply seek the services of one person to deal with a job designed for many. Or more intense, they negotiate the position of bookkeeping into another part and power an unskilled worker to deal with more than they should. To prevent dropping earnings in a variety of means, there are the top three grounds you should believe in bookkeeping companies to deal with the sources, holdings, and financial situation of your company.

Businesses large and little who ignore to effective function economical areas usually think they are saving cash. Regrettably, this is out of a misdirected idea that they can simply seek the services of one person to deal with a job designed for many. Or more intense, they negotiate the position of bookkeeping into another part and power an unskilled worker to deal with more than they should. To prevent dropping earnings in a variety of means, there are the top three grounds you should believe in bookkeeping companies to deal with the sources, holdings, and financial situation of your company.
 Invest In Smart Accounting Firms


Death by Taxes

Tax rules are never stand still. Sometimes this way they accept to pay more in some places while giving minus in others. It may even intend there are new kinds of taxation that you were not even aware persisted. Accounting firms spend important areas their everyday life examining current and future tax rules, and how they impact your financial health. What's more, an intelligent economical control group knows how to strategy for next law that could have a important effect on your main point here. If your financial advisor doesn't know about these rules, it could end up pushing a challenging scenario with the IRS, and more intense, create additional costs in the form of endorse-taxes.

Great Accounting firm take it a pace further and spend some time on examining your current tax scenario to demonstrate you how company choices might change your position. Let's say you're hosting a future charitable organization occasion and strategy on recognizing a good part of contributions for the occasion. The initiatives of your Accounting firm to mediate such activities can considerably impact your tax scenario. On the other hand, you might be amazed at how many little, day-to-day functions can have got huge effects on your performance as a company overall.

Experience with Efficiency

Every entrepreneur wants to run an effective machine that churns out earnings with little expense and lowest tax loss. But however does one do so? Smart Accounting firms use innovative software to evaluate current functions to their tiniest information. Using specific algorithmic treatments, they can not only analyze each segments of your Accounting firm they can display how to improve methods to generate better results later on.

The best part of this procedure is that it gives you ideas into places of your company financial situation that you may not have noticed were harming your earnings or depleting other sources. Let's say your Accounting firm produces pet collars for dogs. This market uses a form of materials from lots companies, and delivers each to your factory for development. Logistical information like flat-rate delivery agreements and wholesale/bulk buying help you save considerably on this part of the Accounting firm but without the right people displaying you that you've been spending too much money in these places, you'll never earn that you demand to make the thoroughly varies in the beginning.

Long-Term Longevity
Perhaps the biggest durability of accounting firm is their ability to estimate market changes and with that venture your company growth accordingly. Since your taxation will be under bank check and your electric current system will be working effectively, you will need a strategy for ongoing to evolve your design to contest with other market management. By examining past and current styles, your economical control team can current you with every part of your success such as where you need enhancement and how to prevent future failures. Instead of dropping behind you will be regularly ahead of the bend, enabling your company to grow and flourish instead of stagnating.
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Firoza Parvin Badhon

WhatsApp Free Download Latest Apk With Voice Calling For Tizen

After launching the Speech Contacting function for Android operating system customers, in Jan after operating a short analyze system with unique people that were welcomed by the designers. The other customers were able to allow this function after they were known as by their connections that were chosen in the first place. Amazingly, instead of launching the Speech Contacting for iOS and Ms Windows Cell phone, WhatsApp combined out this function to Samsung’s system Tizen.

WhatsApp Free Download Latest Apk With Voice Calling For Tizen
WhatsApp Free Download Latest Apk With Voice Calling For Tizen

This was a surprising shift from WhatsApp but the new Samsung Z1 customers absolutely are delighted for getting this much preferred function which was published previously these 7 days.

Tizen was published originally this year, and the first system that came with this system was the Samsung’s NX300M intelligent digicam, then the Southern Japanese company launched the Equipment 2 intelligent observe and later, the beginning Tizen smart phone, ZEQ 9000 was expected to be revealed at MWC 2014, but its release was delayed and in the end New Samsung finished the venture and targeted on another.

After improving to the newest edition the customers will find the same user interface as that of Android operating system edition, and they will assure the same three an eye containing Calls Conversations and Contacts. If you just purchased a New Samsung Z1 Smartphone and don’t know how to stimulate the Speech Contacting function, then this is what you accept to do:

First of all, release Tizen Shop, select Applications from the remaining area and select My Applications, then WhatsApp and tap Upgrade. When the update procedure is finish reboot your smart phone and appreciate your recently included function. This edition for Tizian is a copied edition of the system on Android operating system and this is why their connections are so identical and why they have the same functions.

WhatsApp’s Speech calling function for iOS will come soon, because the co-founder Mark Acton verified that this OS will be the following one to get this function. As for Ms Windows Cell phone, it seems that the designers asked for the associates of an French community to help them convert some information into their local terminology and "Calls" was involved on the record.
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