"There are many opinions about what is an effective digital marketing strategy. In the opinion of Rebels Online, an effective digital marketing strategy is one that allows the employer to obtain the ROI.
However, this is what usually less searching a marketing strategy. Wanted presence, branding is sought, looking me like you, we seek to create communities? But very few really take into account to obtain the ROI with Online Marketing.
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| The 101 Biggest Online Marketing Mistakes for Online Rebels |
Online Rebels So, we have created a comprehensive guide to those SMEs mistakes in their online marketing strategy for you as an entrepreneur can avoid these mistakes in your business. Because of our experience as Online Marketing Agency, working daily with entrepreneurs, we found what the most common mistakes that lead them to fail in their Internet marketing strategy is. The common denominator in all of them is always the lack of information.
Through Rebels Online courses, many entrepreneurs who have been able to obtain a greater perspective of what really brings a good Online Marketing strategy.
Acquiring knowledge and getting out his strategy for the right direction to get a return and to grow and scale the business, because we now know how the engine of growth of your business, Online Marketing works.
Training covering the basics of Online Marketing: SEO optimization -Adwords, Facebook Marketing, Twitter and Display-, Ecommerce campaigns, introduction to Online Marketing, Facebook Marketing Master Class to create sales processes from Facebook?
As for the Complete Guide to 101 SMEs Mistakes you can find here 101 errors online marketing.
Today, we focus on 10 of the most common mistakes, we are seeing in recent weeks, in our interviews with CEOs from different business sectors.
Mistake 1:
Believing that a web is an Online Marketing Strategy If you have a SME and has created a website, you have the first step of a long journey.Many of the entrepreneurs we interviewed us answer the question of what online marketing strategy being carried out, they have a website.
For a web having visibility and generate sales, you have to work different aspects of online marketing: web design focused on selling, positioning in the search, creating profitable Google Adwords campaigns, have on a page appropriate social networks. .. That is, around a website that succeeds, there is a whole online marketing strategy that works the presence and effectiveness of this.
To think that a web works alone is a great beginner's mistake that you should avoid.
Mistake 2:
Not having a mentality of ROI Other entrepreneurs with whom we have met in Online Rebels lately, yes betting on a strategy of Online Marketing.What's more, they spend large sums on apparently very effective techniques, however, in practice they are not ... They do not consider the ROI: measuring each of the online marketing activities that are carried out on the network to understand what works and what does not. Only then is it possible to optimize and achieve a positive return on investment to climb.
Mistake 3:
Not having ads on Facebook Marketing Facebook usually, almost for all companies, a powerful social network to implement a sales process.Of course, you should know that organic content is almost impossible to obtain conversions, as their scope on the network has been reduced by almost 50%. Safe today on Facebook, bet is to have a strategy of ads, combined with good content strategy focused on working your brand awareness to generate assets that can sell from Facebook.
To do this, we must know how to create an optimized, cost-effective campaign that generate a good fan base that follows us, we admire and buy us. Dispense with the ads on Facebook is a big mistake because you are missing a huge opportunity to generate sales.
Mistake 4:
Not using Facebook to capture emails. With regard to the error 3, another very common error that SMEs make your Online Marketing is not using Facebook for log generation plan.Facebook is a powerful database where users turn over a lot of useful information for your company: its location, interests, preferences ... Simply create an effective campaign that offering a benefit to the user, you get to change your email address. You then working that list of potential customers through email marketing, get a new source of income.
Do not miss the best tips and tricks email marketing blog Online Rebels.
Mistake 5:
No work well the corporate blog. In spite of that more and more companies have blog, this powerful element is not working properly.It is not just a matter of having a blog, you must work a strategy of Marketing blog creating relevant content focused on long tails to attract qualified traffic of potential customers.
We've found that, in most cases, the frequency of publication is insufficient. A blog must be updated at least weekly with valuable content that interests the potential customer. To do this, there are various techniques from which to find out what interests the target audience of each sector and is much easier than people think.
In addition, as noted above, it should be to work those keywords that are interesting for the positioning of a business, depending on your niche / sector so that potential new customers can find your brand and products or services.
Many companies publish articles without regard these search terms with losing a very good opportunity to work their organic positioning.
Mistake 6:
A bad SEO. What you pay, and this maxim also applies to hiring SEO.Many businesses outsource SEO services very cheap: 50 euros, many agencies real promise miracles but when SEO company demands results, there is no data to show improvement.
Search engine optimization is a job that takes time and effort and any entrepreneur should ask the agency or professional, what results will offer positioning strategy that is hiring, if not in the short, medium and long term.
When Rebels Online conduct audits to companies that have contracted these services, we realize that the page itself is optimized for medium and that has not been made any strategy of attracting quality links, which is essential in a good SEO .
Mistake 7:
Not having a mindset of evidence. This error is one of the most common and dangerous: the employer has made an investment in your website and believe that it should not be changed.In many cases, investment in web design and programming has been extraordinary, so the mentality is even more closed for modifications. However, Rebels Online, we know that if something does not work, it must be replaced. And only you can find out what works and what does not by testing. A website should be focused on the conversion. If no conversions, no sales, and there is only one way to find out what sells: to prosecute each of the elements that make up the web.
Gotta try the structure, texts, images, calls for action? Measure and optimize results should be a constant in any business.
This also applies to any Marketing strategy: testing ad campaigns, email marketing and social networks must be a constant work to maximize the results of your campaigns down the most of your cost per click and conversion.
Here's how you can get a higher ROI of your online marketing campaigns, with a mindset of evidence.
Mistake 8:
Create content of the lot. Spending time and effort into creating content is something that many entrepreneurs are clear: create articles for your blog, social media posts and even a press release.The error in this case is satisfied with mediocre content; that adds nothing new or original in its format. Today, there is so much content on any topic in the network there is only one way to get visibility above the competition: being a real authority.
A company must become the highest authority in your niche: to be the voice of reference in its sector.
Mistake 9:
Betting on social networks to have a presence. Consider the appropriate role of each niche social networking is an excellent idea; however, in many cases it is committed to quantity and not quality.Most entrepreneurs are obsessed with being on all sides, but no good. It is much smart and strategic to your business work alone those social networks that can really bring profitability and not wanting to be in the greatest number of social networks, regardless of effectiveness.
Furthermore, the objective in social networks should always be selling: to have an army of fans that offer "likes" do not pay your bills at the end of the month. Your company page, the content you post it, your target audience ... all these factors should have a single purpose: to sell.
Mistake 10:
Not having to learn because it is a sector that does not dominate. Outsource Online Marketing is a very common practice but, How will you monitor something you do not know?You can not know if an agency is working well the SEO of your business if you do not know what SEO is or how it works. Nor can you monitor an ad campaign on Facebook without knowing what kind of bids you can bet, what kind of segments are those that you work best or what evidence do in ads to lower your costs and get a greater return on your investment.
In short, we believe the Rebels Online training Online Marketing for entrepreneurs is essential for success in the network.
This way you can, or work yourself properly online or strategy, outsourcing professional services knowing that you will not cheat at all times you are in control of your business to know what you are doing and what is important.
To do this, we offer our business seminars and online marketing, from which you can train you on those aspects of marketing that interest you: SEO, Adwords, email marketing, social networks ...
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