How to be top 10 in Google Search ?

The web search engine positioning helps us to get more visitors, and therefore to attract more customers. Is it possible to ensure that our website is in the first place?

What does it cost me to get to # 1 in Google?

In previous articles we talked about what the search engine optimization (SEO), and several methods to get more visits to our website. Today analyze if the SEO is as predictable as we would like.

Some SEO clients who ask us ask ourselves: what position will reach my page on Google? Some people think that SEO works like traditional advertising, where if you pay for an ad in the press, radio, TV ..., you know that the announcement will come out where and when hired; if you print pamphlets, leaflets or posters, know exactly how many copies will deliver printing.However, SEO positioning does not guarantee an exact position. And that uncertainty exists that has the experienced technical SEO as it is given by the same system used by Google and other search engines to sort search results. With over 500 parameters that influence the positioning, many secrets, it is not possible to calculate the exact position to reach your page.And, Google will periodically changing their sorting algorithms, trying to improve their ability to distinguish quality websites to give more relevance in SERP (search results).
 

What does Google say?

This is what Google says about himself:

    "No one can guarantee first place in the ranking of Google.

    Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or that claim to have a system of "priority transfer" to Google. Google makes no distinction.

    And some may offer you your position quickly page scale, but use tricks like bulk buying of links that Google penalizes, and just expulsándote finder.Although they can provide valuable services to customers, some unethical SEO have harmed the industry with aggressive and attempts to manipulate the results of the search engines illicitly. Practices that violate our guidelines may adversely affect the presence of your site on Google or cause to be removed from our index."

What does work according to the same Google:

    "Many SEOs and other agencies and consultants provide useful services for website owners, including:

• Revising the content and site structure,
• Technical assistance in website development: for example, hosting, redirects, error pages, use of   JavaScript etc.
• Content development,
• Management of online business development campaigns,
• Keyword research and
• SEO training,
• Expertise in specific markets and geographies. " 

  

SEO is a competition

So now you know, SEO is not an exact science, shortcuts of black hat SEO will end up paying, and the position of a website in the searches is not only unpredictable a priori but will vary based on competitors both the new and the daily increase or decrease its investment and effort into SEO. Your efforts will have results, but also those of your competitors.Suppose you own a hardware store on a given street, and another nearby store begins an advertising campaign on radio, or mailing of leaflets or flyers (leaflets). Logically, this investment will have a positive result in the competitor, and negative in our business. The degree of influence depends on the quality and quantity of effort expended, as well as countermeasures we can take in response. If a new strong competitor appears as a large area or business leader, we will be much more difficult to continue competing, at least until we offer our clients sufficient competitive advantages.If you want to sell more than the industry leaders will have to make a similar investment, or be able to provide valuable differentiators that appeal to your target audience. Therefore, it should be willing to make different investments based on the results. Luckily, the Internet all the competitors are just a click away, so small businesses can gain market share by investing wisely. 

How do I know if my investment will be profitable?

Is it possible to calculate an accurate previous estimate of sales to be achieved with a given marketing campaign? Since then a complex analysis and surveys and pre-launch testing can provide valuable insights, but can cost much more than the campaign itself, resulting prohibitive for SMEs. The same applies to the SEO.Only we recommend a thorough and complete customers with much budget web audit, because the cost is small compared with subsequent investment in implementing the recommendations, which will be very high, but manageable for them.Therefore, entrepreneurs and SMEs must choose either the professionals in whose hands leave the task of positioning. You need someone with strong background and extensive experience in SEO, as well as a computer web designer who can program code clean and tight standards, optimized for speed (WPO), an expert on Web usability ... The experience and skill of the team are crucial in project success.Not all SEO efforts will have a large reward, but a good SEO will know engage in the most useful techniques and then rethink your strategy according to the results. 

If it is not a science, is an art SEO?

I would not say much, much less. While the results are not exactly predictable, every effort will pay off well run, and should work and professional technical talent.In any case, one thing is clear: if we do nothing to improve not only not advance, but we will be defenseless against the efforts of our competitors.