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New trends in online marketing for SMEs and Freelancers

Running a business to the online world is no easy task. Currently any company can have a website, create an account on Twitter or Facebook and even create a blog, but all this is of little use unless it is accompanied by a correct strategy and basic resources to feed. Many companies see how their web overpriced discouraged continues to receive visits and social networking profiles but do not generate audience, making a simple parallel, work without strategy it is like traveling without a map, without adequate resources is how to do it even without gasoline. There we will get very far if we have the best car in the world.

New trends in online marketing for SMEs and Freelancers

The world of SMEs and freelancers usually suffers from specialization within their teams, which often forces these companies to outsource processes that require certain specialization, and management of online marketing is no exception. Firms are increasingly aware of the need to enter the digital world in a professional manner and with adequate resources, and becoming aware of the enormous business opportunities offered by the Internet.

A prime example of this trend is the growth of specialized sites like doiser.com, a shopping portal geared to SMEs and freelancers who currently has more than 87,000 registered users and is one of the most watched media in social networks country, with over 500,000 followers. This site offers a very direct to companies that want to sell their products or services to the professional public channel, and offers advertisers a large potential audience and broadcast at reasonable prices.

The innovation of the model is that companies need not have knowledge of marketing or develop any own content, from doiser.com the content is generated and perform all actions of dissemination, so that any SME or self-employed can benefit from powerful dissemination actions to large audiences and creatives and messages developed by specialists with a much lower cost than a traditional canal imply. Lead generation, social CRM, brand strategy, content marketing ... the possibilities of this type of model are vast and varied.

SMEs and the self-employed represent nothing more and nothing less than the 99.9% of businesses in our country and its full entry into the world of online marketing progresses slowly but inexorably, bringing existing channels and that has to come They will have to adapt to the specific needs of this group huge.

Nine ideas to keep in mind to develop a web page

By 11:11 AM No comments:

For development of a web work, Indus ensures that requires a good methodology, teamwork, much order and practicality.

Development of a Web site

1. Having a great plan: You have to start taking a good strategy. Not all websites are great, but even if it is a small project, worth anticipate future growth paths. It is recommended that an initial survey of needs, a census of content, see the connection to other services, and analyze the way they interact and surf the web.2. Choose the right tools: Start a website that will grow over time, with a tool for blogs, it is like trying to use a large CMS to expose a simple restaurant menu. You should size the web to understand what kind of tools are required before you begin. Nor should we be swayed by fads and are technological or the enthusiasm to undertake something.3. Build into small pieces and keep improving: Having a great plan may seem very interesting, but it's hard to imagine the full dimension of the project at first. Therefore, it is better to split the project addressing. It is easier to improve the seen and the already built, to try to create something huge that still can not cover.4. Rehearse and advance to steps that can be taken: Sometimes the rush to finish a project no longer conclude the proper functioning of a section. A web is usually a living thing like many others in any organization and any ideas will not always result was expected, especially in participatory websites. In these cases, it is worth going to innovate in a section whose impact can then be taken by the organization.5. Be clear that not everything what I can do: Many times you have a perspective too ambitious or too low a budget expected to meet expectations, especially when working with software. Integrate this concept to work can be difficult. Although one has the power to build great solutions, not always have the budget or schedule. In that sense, it is best to refer to the initial plan to know where you want to reach realistically.6. Give each part its importance: In the field of digital production often surprises us making computing easier than imagined things turning out very difficult and some easier than we imagined are very complex. In this case, it's best to give each part its importance and not obsess on developing features that we find very complex when, at the same time, we benefit from including a few that are simpler.7. Understand the usefulness of each technology: There are many technologies in the field of web production: programming languages, hosting elements of the visual layer programming backend and frontend, etc. Therefore, it is impossible for anyone to manage and integrate all these technologies at once, but must take into account the more possible. In general, it is better to work with a programmer having overview and use the fullest possible strategy.8. Structuring the contents well: Content is the most important part of any website. For this we learn what is happening, what we are explaining or what the promoter wants to prove platform. So Innodus ensures that communicating is an art and a science program, but knowing how to combine both, to organize everything you want to discuss, it is the mission.9. Concentrate efforts: Find a way to give the best answer with the fewest resources, not only has economic advantages, but also organizational. Better you use two seven suppliers, better technologies to develop four twenty. Finally, it is always better to trust and teamwork.

How to start an internet business?

By 10:58 AM No comments:

In this article I will share some of the more "friendly" and less expensive tools that exist in the market.

Every day we hear in the media, social networks, blogs, and conversations about entrepreneurship that the term "startup" has gained momentum. But when everything happens online, the dynamic is a little different take. Tools to manage domains, hosting, web design, e-commerce platforms, among others are needed. In this article I will share some of the more "friendly" and less expensive tools that exist in the market.

Start an internet business

If we assume that we have designed a business plan for our idea, namely that we have defined what we sell, profit margins (profits), suppliers, etc., or what traditional marketing is known as the four "P": Product, Place, Promotion and Price. This plan must specify that our business model will be located in the cloud (Internet), which means we make use of eCommerce through an online store, then you need the following resources:
A domainThis is the name or address under which they will meet your business on the net. An example is www.minegocio.com. These domains acquire the prune Godaddy at very affordable if it is a "name" that has not been used before. The domain purchase process is simple, you only have to check whether the domain of your choice is free and purchase them online. Another resource is user friendly Namecheap that works the same way as godady.HostingIt is the place where all the information that will take your online store is stored. Plans are godady Hosting from US $ 5 per month. Another company dedicated with much success selling hosting is hostgator, and its plans include SSL security certificate, useful to protect secure online sales.Choose a templateWordpress is the tool of choice for "mount" websites, as it has different template designs that you can customize to low, it is also easy to use, and allows the same business owner can manage it. Besides this is excellent for Wordpress sites we position in Google search results.Integrate your online storeThere are e-commerce platforms (eCommerce) as Shopify, that create from scratch an online store, even have the application to create your store within Facebook, as well as basic plans from US $ 30 a month within which includes 1 GB storage file, a number of products and support unlimited 24hr, among other features.Shopify The interesting thing is that it provides its own hosting, which is included in service plans that offer, so it is possible to buy a domain from this platform.Shopify also has its own design templates. Another advantage is that if and contás with your web site and only want to add the online store section, this platform has a button to include this option sales.Payment SystemPaypal is the platform used in over 200 countries and 100 currencies around the world, with which it is possible to safely process payments.To integrate PayPal into your eCommerce site you need to open an account on this platform and integrate the payment button in the online store. Paypal has different operating policies within countries, to meet the performance, fees, conditions and retirement system and others, I suggest you visit the website of Paypal in your country where you will find all the answers to your questions.In addition to the above technical tools to promote your eCommerce site is necessary to make use of social networking, positioning strategies in Search Engine SEO and SEM, email marketing, blogging and other proprietary tools of communication in order 2.0 to make visible your online store, and since then is performing other sales incentive strategies, develop lasting relationships with customers and achieve loyalty over competence.Finally, it is worth remembering that to undertake online requires perseverance, innovation and excellent customer service because Internet consumers are more demanding, and eye, we complain a lot more through networks and this in a 2x3 becomes viral.

How to be a professional freelance online

By 10:49 AM No comments:

Internet is a right to create an image that sells, improve communication and promote services companies, as well as for professionals working independently or freelance, but "master? Goes beyond pay a domain path.

How to be a professional freelance online

An analysis of IDC estimates that next year, 37.2 percent of employees worldwide will freelance 20 percent since 2013.

A website will allow professional and more detailed presentation of the products and services offered, such as samples of work of a professional, photos, references or videos, which is ideal for people in the creative industries, retail and services said in an interview, Richard Stevenson, head of Global Hosting 1 & 1 Internet.
Raul Ramirez, an expert in digital marketing, said that to create a good brand as an independent professional, you should invest on several fronts.
Is it necessary to mount a rule, have a hosting, articulate a web page or blogs, they are a good tool to create investment and whose presence can cost 500 thousand pesos a year, which is a good buy ?, he said.However, the choice of a domain should be made with caution for the long run is not expensive.Depending on the platform to buy, sell and auction internet domain, Sedo.com, 55 percent of the domains that are sold are ".com" During 2013, the saturation of these domains grew the sale of local domains ".com. x 17 percent.

I would advise people to investigate all inclusive packages containing web domain name. There are always good deals on the market, Stevenson explained.

Little money, a lot of creativityGustavo Arizpe, director of the firm development and digital marketing area, said freelance efforts should focus on creating content that position you as an expert in the field.

It really is the most economical, because something of very good quality can cost 5000 pesos to 25 pesos, but to work it is important that attractive content generated ?, he said.The freelancer must also invest resources in creating a good image about him from a good use of social networks.

Today is a great site for this purpose or Facebook fan page for the services offered ?, recommended Ramirez.

1 & 1 agency suggested to be careful with the search engine rankings (SEO, for short), which is essential for a site easy to find when customers look for "keywords? Related to a particular business.The search results are vital, even for smaller companies and to choose the right keywords, regularly refreshing the content and use of dynamic content, you can gain prominence in search engines like Google.
TIPS
1. Compare prices and service. Determines how many of the services we can provide accommodation or Internet domain are those who will use.
2. Simple, but professional. Although the design is a matter of taste, it is recommended to be clear and choose the cleanest so that the product is of good quality forms.
3. Please mobility. Having a presence and optimized for smartphones and tablets can provide a competitive advantage.
4. Care to choose from. Choosing a domain name is essential to be located in search engines and create a strong online identity.