New trends in online marketing for SMEs and Freelancers

Running a business to the online world is no easy task. Currently any company can have a website, create an account on Twitter or Facebook and even create a blog, but all this is of little use unless it is accompanied by a correct strategy and basic resources to feed. Many companies see how their web overpriced discouraged continues to receive visits and social networking profiles but do not generate audience, making a simple parallel, work without strategy it is like traveling without a map, without adequate resources is how to do it even without gasoline. There we will get very far if we have the best car in the world.

 

New trends in online marketing for SMEs and Freelancers

 

The world of SMEs and freelancers usually suffers from specialization within their teams, which often forces these companies to outsource processes that require certain specialization, and management of online marketing is no exception. Firms are increasingly aware of the need to enter the digital world in a professional manner and with adequate resources, and becoming aware of the enormous business opportunities offered by the Internet.

 

A prime example of this trend is the growth of specialized sites like doiser.com, a shopping portal geared to SMEs and freelancers who currently has more than 87,000 registered users and is one of the most watched media in social networks country, with over 500,000 followers. This site offers a very direct to companies that want to sell their products or services to the professional public channel, and offers advertisers a large potential audience and broadcast at reasonable prices.

 

The innovation of the model is that companies need not have knowledge of marketing or develop any own content, from doiser.com the content is generated and perform all actions of dissemination, so that any SME or self-employed can benefit from powerful dissemination actions to large audiences and creatives and messages developed by specialists with a much lower cost than a traditional canal imply. Lead generation, social CRM, brand strategy, content marketing ... the possibilities of this type of model are vast and varied.

SMEs and the self-employed represent nothing more and nothing less than the 99.9% of businesses in our country and its full entry into the world of online marketing progresses slowly but inexorably, bringing existing channels and that has to come They will have to adapt to the specific needs of this group huge.