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Showing posts with label Christmas. Show all posts
Showing posts with label Christmas. Show all posts
Firoza Parvin Badhon

6 steps to make your Christmas shopping a success

Black Friday, Cyber ​​Monday and Christmas these days promise fantastic offers at very low cost. But it is also a time of year that cybercriminals scams abound. Below is the six top tips to ensure that your experience of Christmas shopping fun and safe time.
 
6 steps to make your Christmas shopping a success
6 steps to make your Christmas shopping a success
 
 
1. Detects phishing emails

Criminals often use phishing emails to steal money and data, which is a particularly common practice for celebrations and special days.

For example, a criminal can send a phishing e-mail with a link to a supposed "deal" and actually redirect the potential to a counterfeit or malicious Web site buyer. Once there, you can try to steal data entered credit card or infecting users with malware.

You can even upload a malicious file with your email phishing, and put him through a catalog or an invoice.

Pay close attention to any spelling and grammatical errors in the email body, and always look the email address of the sender. If you do not recognize or not you wrote down to receive emails from that address, do not answer. Also, follow this guide to identify deception.

You should also be careful with the files you download to your computer, but if you update your security solution will help to detect those who are malicious.

2. Beware of vishing

Voice phishing (or vishing) is an ancient tactic of deception where criminals try to convince people to provide personal or financial data, by masquerading as a trusted source that is trying to help.

They can be passed through a bank, a major technology company, a reputable retailer or, as often happens more often, an engineer from Microsoft Support requesting access to the user's computer.

Although most people do not fall into the trap, these attacks did not disappear completely, as criminals continue to use this method to deceive the elderly and other vulnerable individuals.

The lesson to be learned is that you should never give personal information over the phone when someone calls you. Instead, you have to hang up, call the course provider (taking your phone number from an online search, no dialing just call), and once done, discuss the matter with a customer service representative.
 
3. Watch out for suspicious offers on social networks

Every day, millions of people write on Twitter, posted on Facebook and share photos on Pinterest, but this does not mean they are trustworthy. In fact, some accounts are not even real: there are thousands of computer bots tweeting per day.

On your next holiday buying, beware of links that you click and see where do the operations. Pay special attention to Twitter offers that seem too good to be true and using shortened links (as they may be trying to get you to a malicious web site). Before clicking, ask yourself these five questions.

If you've never heard of a particular vendor, look for it online and study their terms and conditions of sale in detail because, as mentioned above, be careful of the source to which you are buying it.

There are countless cases of Facebook vendors that deliver counterfeit goods, poor quality and even directly not deliver the goods after receiving payment.

4. Use HTTPS

In most cases (if not all) you should try to purchase items from local retailers using HTTPS encryption on its website.

This means that details of credit cards or debit cards that you send to the server vendor will remain encrypted from leaving your computer until you arrive at the server and, therefore, it is very unlikely that the criminals can intercept by an attack Type Man-In-The-Middle (where attackers capture data as it is transferred to the supplier).

This is not to say that the HTTP Web sites are unsafe; only the HTTPS encryption adds a whole new level of protection.

You can also find sites with additional security measures, such as Verified by Visa and any other type of two-factor authentication (2FA), as recommended recently the whistleblower Edward Snowden, a former contractor of the Agency of American National Security (NSA).
 
5. Do not use the ads that appear on search engines

Avoid clicking on the offers that are published in ads search engines: there is a very good reason not to.

It is very common that criminals infiltrate the ad servers and then redirect users who click on them to malicious sites where they try to steal their credentials or infect them by attacking web pages.

These attacks by malicious advertising or malvertising are becoming more frequent, as evidenced by the attack on Yahoo earlier this year.

If the offer is attractive and seems authentic, sees it safe: drill down and access to online deal through official websites selling. It might take you a little longer to find what you want, but the wait will be worth it.

6. Beware of fake coupons

Although coupons are not being used as much as before, scammers stopped not consider a way to make money at the expense of buyers looking for special offers on occasions like Black Friday, Cyber ​​Monday or Christmas.

In this case, sometimes they are using fake coupons to attract potential buyers to a website where they are asked to enter information about your credit card. It may be that you have been offered a coupon user or you have found one in social networks, with a discount for sales.

As with vouchers scams, the problem is usually able to differentiate the genuine fake coupons. One of the most obvious features is the ability to duplicate and brands with apparent precision when you add a sense of urgency (for example, "you have only until the end of the day to validate this incredible offer Black Friday") manage to fool even the most cautious individuals.

If you have any doubt about the authenticity of the coupon, see the official site of the corresponding store, turn away from this advice not to buy insurance, and above all, try to be sensible. It is true that Black Friday and Cyber ​​Monday are characterized by great deals, but when they are too far-fetched, a cautious attitude will ensure a successful purchase.
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Firoza Parvin Badhon

Tips for your holiday email marketing campaign

A little over a month of Christmas it is time we go preparing online marketing activities we will perform on the occasion of the holidays.

It is important to take a moment to thank all our guests for being with us, and what better way with a campaign of e-mail marketing Christmas. And as we are we can use to offer some of our products.
 
Tips for your holiday email marketing campaign

1. Make a personal message: for it is going to be key segmentation. Do not send the same message to all your users, segment your database into different groups and Send them a personal message to each. It is Christmas, our users do not want a robot congratulate them so you have to a little. Analyze your database and creates three groups to differentiate them according to the value they generate in the business, such as customers gold, silver and bronze wherein said categorization depends on the number of purchases that have made the example for customers users.On gold can be assigned a discount coupon higher than the silver and bronze, mostly because they deserve that we reward your loyalty. At Silver we incentivize them a discount coupon for example 50% of the value of coupons GOLD customers, to encourage still more shopping and transform an occasional customer into a loyal customer. Finally the bronze customers (who usually buy a product because they needed it, and the price was cheaper than competition or because you sell that product alone) should offer a discount to encourage them to buy back in order to increase purchases of such users.

2. Strive with the subject line: Use all your wits to get the attention of your users. Receive dozens of emails a day out, get a striking issue will spark your interest and do not end up in the tray deleted emails. Also if you want you also can invent a name, the friends of The Fork often used to "Elena" as the person who sends e ... Ellen fork, or Elizabeth of Red Fridge, usually endow a certain "humanism" and certainly the ratios of openings (open newsletters / newsletters sent) are significantly higher.

3. Make specials: people have to buy gifts so offer them discounts and exciting promotions. They'll be filled with discounts of competition so try to make competitive offers. In accordance with point 1, you have to offer significant discounts, mostly because the business of e-commerce is a price war beyond what they say, and it is preferable sometimes undercut but sell more, which will benefit you to obtain a higher number of registrations and a higher turnover of stocks, allowing you to negotiate prices with your suppliers.


4. He thanked: Being grateful is forearmed, let her know how important your customers are to you and so I recommend that you customize the message because a satisfied customer is the best that can happen to you.


5. Search a message of optimism: We are living a difficult time with the whole issue of war and the bombings. Get out your customers a message of unity and optimism, everyone wants to think that the new year will be a better start Should you show your commitment to society and perform charitable actions?
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Firoza Parvin Badhon

5 Keys to increase online sales this Christmas

Improve SEO, invest in Adwords, social media promotions or use Google Shopping, main strategies to try to increase sales at this time. Sumate also presents other digital aspects to consider for the Christmas sales strategy.

5 Keys to increase online sales this Christmas
5 Keys to increase online sales this Christmas
 
Christmas is a key to any trade including online time. Therefore, develop appropriate marketing actions and promotion can make a difference in achieving the desired results.

Sumate, international online marketing agency, presents the main key strategy to help online digital stores in Spain to increase sales during the holidays.

1. Improve the SEO of the website
Christmas is a time to launch promotions and products that you want to output, including some with excess stock.

For the user to quickly find on the website of the online store such products, and complete the purchase process and not leave earlier, we recommend a good SEO both the URL of the web and the content of the page. To this we must add the correct categorization and location within the site map.


2. Adwords to appear in search results
It is important to conduct a more comprehensive keywords or keywords that are related to the online business analysis. In addition, you should rely on industry news and trends in the current search to locate opportunities. Know which days of the week and the time slots in which arouses interest a particular product will also help when planning a campaign Adwords are.

Conduct and disseminate striking deals with outstanding text and links that redirect to the landing page of the promotion, it will also help sell a product.


3. Creativity in Facebook and other social networks
Advertising on social networks also becomes very important for brands during the Christmas season.

Sectors such as fashion, beauty, gastronomy and tourism make use Instagram especially thanks to its large graphic component to the presentation of products. However, it is advisable not to leave out the other networks, mainly Facebook. This social network allows a very targeted audience personified in the public who want to lead, to show those customers who bought certain products or make last Christmas specials at unusual hours campaigns.

With this type of proposal can influence the behavior of users and therefore increase sales.


4. Make use of Google Shopping
Some online stores change all the pictures of the products available on the web to try to draw the attention of consumers. However, there are other strategies that can be applied to achieve the same end:

- Increase the bids of the products they want to sell. Cost Per Click (CPC) is more expensive in the weeks before Christmas and is important to ensure appearing in searches of users.


- To offer comparative advantages over the rest of the year. For example, offers 2 × 1, 50% discount on the second unit, eliminating postage, etc.


- Put the focus on seasonal products. That is, those that are marketed only at this time of year, or sold at Christmas greater extent (eg nougat or toys).


Other aspects to consider in Christmas for sale online

· Strengthen logistics. That a shipment is delayed on Christmas can negatively influence the image and reputation of the business. If necessary, it is advisable to strengthen the team.


· Web design. Any action that contributes to branding the Christmas shopping is good for business, as long as the style and design of the brand is not neglect.


· Email Marketing. Remind customers that you keep in the place where you remember, and offer something new even more interesting, you can help any business to get the first gains of the summer. The bridge of the Constitution and the Immaculate is always a time when many Spaniards take advantage to anticipate their Christmas shopping.
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Firoza Parvin Badhon

Christmas and its influence on marketing campaigns

Christmas has a strong influence on the online sector and obviously on digital marketing campaigns for this time is a good percentage of annual sales.

Christmas is the time of year when a higher volume of sales occurs in virtually all sectors. Therefore, companies design specific strategies and campaigns for these dates in order to capture the largest possible number of customers, especially via the Internet.
 
Christmas and its influence on marketing campaigns
Christmas and its influence on marketing campaigns

December is approaching and with it Christmas. Therefore, consumers shopping online and walk fairly revolutionized. In this regard, due to the significant increase in sales this business has experienced this year, it is expected that the data during this time are really good. In fact, due to the specialization that are experiencing this type of business, they are increasingly those who design marketing strategies and campaigns for this time of year.

This is ultimately what is known as marketing season, which is an excellent opportunity to expand sales and gain new customers. But Christmas, as has been demonstrated in previous years, it is a time of review and to the services offered by the online business will be tested. And, those that do not meet the requirements in such a competitive sector, will be complicated since January.

One of the sectors that increased their sales during Christmas is the online perfumery. This can also be seen in the traditional shops but due to the high prices that characterize the products of many brands and the economic crisis to a greater or lesser extent affects all budgets, the opportunity provided by such shops online to get Lactose women perfume at a significantly reduced price makes more and more people are put at the computer and proceed to make purchases.

Within the Christmas influence on online marketing campaigns you can appreciate that discounts are the star strategies. These are possible, above all, it is anticipated that sales will be higher and therefore may give up some profit margin in order to retain customers. In this connection it must be said that in many of these strategies are carried out loyalty programs that eventually turn out to be very effective.

Besides, Christmas is a time when feelings are raw skin so that if an online business wants to improve its brand image, nothing better than working with a charitable cause and expose it on the cover. It is equally common discounts offered are intended to work with charities such as, for example, give away toys to underprivileged children. In this sense, a button for donations is also an increasingly attractive option.

It is also interesting to include, within the web page, an option dedicated to the Christmas offers. Thus, Internet users can more easily reach the products they are really looking for. Also, within these Christmas campaigns, send to the subscriber list of online trading is also a good solution, especially if accompanied by gift vouchers.
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Firoza Parvin Badhon

Christmas marketing strategy for perfume industry

Many entrepreneurs and startups have psyched that this is an ideal time in which to further achieve your business and get higher profits.

Christmas is coming and the online businesses are in doubt to make decisions that allow them to benefit from the season to promote their marketing strategies. Many entrepreneurs and startups have psyched that this is an ideal time in which to further achieve your business and get higher profits. For it is being viewed as normal to adopt Christmas as a marketing strategy.
 
Christmas marketing strategy for perfume industry
Christmas marketing strategy for perfume industry
But what are the steps that must be taken into account to achieve this in an appropriate way in an online business? The best thing you can do in this regard is to take example of those entrepreneurs who have already proven to be aware of the opportunities that Christmas brings. Make a good demonstration of the online business online perfumery sector, which have carried out a proper way to take advantage of the season to their advantage.

In stores now devoted to this type of product catalogs to reinforce new items and develop strategies that are focused on the idea of ​​buying and giving away perfume for Christmas. It's consistent and logical that you can also help you achieve success in the network before the end of the year. At the end of the day, in this case you can see that perfumes Christmas increase in popularity because they are very suitable gifts for all kinds of people, both men and women or even children.

Therefore, online businesses only have to change the way they raise their marketing strategy to reach customers. Extending the positive ideas like giving away a perfume for a loved one or spouse surprise that perfume that carries forward so long are ways to increase sales and create more interest among customers. If you need inspiration for your business, you can even set how stores perfumery create campaigns that demonstrate how attractive gift infant perfumes younger children, which is a public that at this time of year earn points as a way of increasing turnover.

Entrepreneurs are always interested in achieving better results for your business, so it's important to check for yourself how useful it can be to adjust the Christmas marketing campaign to exactly what the market demands. The perfume industry in particular has come to see that this time of year is an ideal place to effect a shift in marketing strategy to increase sales among all kinds of people now.
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