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How to boost sales of your business through the Internet?

Online marketing is a powerful tool to boost sales for its effectiveness, ease of use, and flexibility. Here we give you some tips that will help you boost sales through e-commerce.

Sales through the "e-commerce" or electronic commerce have increased worldwide, and has been shown that more than 50.9% of Peruvian daily Internet use for various reasons, one being the purchase of products or services.

Boost sales of your business through the Internet

Given this reality, different companies are making all kinds of strategies in order to attract more customers, retain them and make them feel comfortable and safe when making your online transaction, Francisco Nuñez, professor of MKT online IDAT he said.

If you have a business and want to boost your sales, keep in mind that online marketing is a powerful tool to achieve this thanks to its high efficiency, ease of use, and flexibility. Here we give you some tips that will help boost sales of your business through Internet:

1. Develop and choose the ideal platform

There are a number of platforms that you can include for the activities of your digital marketing campaign, but it is important to remember that not all options are appropriate and work well for your campaign or business.

The work is to determine what will be most effective channel for customers who want to achieve. Choose four or five media and concentrated action there, steadily and with quality content.

2. clear and interesting posts

If you want your business or service apart from your competition and have better reception, you have to try to create clear messages and accompanying videos, articles, pictures and audio, which highlight the value of your brand and will leverage your content. This will give added value to your message, proving to be more attractive to your target audience.

3. Know your audience

It is important to know the profile of visitors to your website is to adapt the page to the needs they have. You know that use digital media, which device accessing your website and how are customers of the same business offline, will give greater projection.

4. Investigate competition

To reinforce or improve your internet promotion, you can monitor changes of your competition on their websites, how effective they are in networks, advertising, among others, and take advantage of the defects of his actions.

5. Use social media as an ally

Social networks can be the best partner for a success in your business, but keep in mind what you use each: Twitter, Facebook and Youtube are platforms to position the company to customers or future customers.

On the other hand, WhatsApp is a good alternative for sending offers, promotional texts, make draws linked to the website, agree delivery of purchase, among others.

* 6. E-mail marketing *

Email marketing is one of the most effective tools to stay in the minds of potential customers for longer, build trust, and have an interested captive audience, generate sales, among others.

It is important that you consider the three rules of thumb: build your own database, sends valuable content not only deals and use powerful platforms for creating, managing and analyzing campaigns e-mail marketing, how: Mailchimp , Aweber, E-goi, Constant Contact, etc.

The points that you have presented to boost your business through the Internet, are basic but essential to get this channel sales in the medium or long term. Remember that everything requires work, perseverance and patience.

Digital trends and market studies online

By 2:22 AM No comments:

Millennials and internet. Internet and Millennials. The generational indissoluble binomial that has cornered all sociology-technological interpretations of recent years some time found a new successor. These are none other than the digital natives or Generation Z; those born between cables and web domains and can not separate their minds from the advantages of a purely digital existence. But what about companies? How they have faced the fact that millions of users will start to use (anything) exclusively through the network? What are your strategies when facing the onslaught of ones and zeros?

Digital trends and market studies online

The study of digital trends born alongside the .com boom, although the years have been those who have confirmed to this methodology as the backbone of many companies. It is of such importance that, how could it be otherwise, there are organizations whose business model is the proper study of digital trends. Seats and settled on this paradox, some of these companies have come to hold the indispensable category. Perhaps one of the most important is Trend watching.com, perfect "the snake that bites its tail" example. That makes? Well, neither more nor less than to study trends of digital users. With lots of data. Millions of them. With any filter you could want. With a presence in some 180 countries.
But why is it so important to study digital trends? Well, in part, by what we said at the beginning: the new generations think in binary code. His parents also are more than suited to a digital environment that pervades all business areas. The fragmented consumption is demographically losing ground to the vastness of the Internet. The companies, meanwhile, has been left with no other than surrender and adapt to the evidence. Today, users adopt very dynamic consumer trends. This means that, for no apparent order, any customer tends to buy on-line, information on the internet, social networks or review presented in the stores themselves as easily. And above all, in a complementary manner.
So, we make purchases traditionally are increasingly influenced by research previously conducted on the Internet. This is coupled with the show-rooming trend that works the other way, in which consumers go to physical stores to see products and then buy them online so or cheaper establishments.Importance of social networks and smartphones
This complexity in consumer habits, characterized by the use of multiple channels when optimizing purchasing, has been reinforced by new trade dynamics in social networks and facilities offered by mobile terminals when purchasing products . Facebook and Twitter have become places where both users and businesses share information and opinions about the products. In turn, in mobile applications such as smartphones exist Shop Savvy, to analyze and locate products online stores and establishments where you can buy. Also compare prices, shows user reviews and looking deals and discounts on scanned items. All this makes the transitions between online and offline purchasing channels, something that companies have in mind and try to strengthen through more assertive strategies with customers.Latest trends in 2015
Among the most notable trends this year found the lack of patience of users to wait in line. Time is money, and every time we are less willing to be part of our acquisition cost. So, we look for solutions that streamline our purchases, which have incorporated such varied companies as Starbucks or Apple through applications.
Other behaviors that are taking center stage in this 2015 is to share expenses. So, many mobile applications that allow users to access data and tools to help them optimize and improve the allocation of costs on purchases or consumption of services such as restaurants or entertainment venues have emerged.
Finally, include the development of programs that reward personal development of users. This involves offering customers numerous advantages and access to special services if they meet certain personal milestones. The commitment of companies with improving individual users reduces the perception of a brand focused only for their own benefit.

Internet addiction?

By 3:34 AM No comments:

ICTs have revolutionized our routines so that often leave home without a cell phone or work without a computer or tablet seems impossible.

Internet addiction

The current context leads us, sometimes inadvertently, to be immersed in the world of technology. Digital connections have become commonplace. They are everywhere, especially in the way we interact socially. In the words of Natasha Saltes (2014), "The integration of ICT in our daily life has transformed the way we produce, disseminate and access information, how they interact with others and how to navigate through environments complex and multifaceted socio-spatial ".

Obviously the prospect of a practical standpoint starting with the social and cultural contexts of the use of ICT (information technologies) to such a degree that often leave home without a cell phone or work without a computer or tablet have evolved is It poses as impossible.

Some approaches focus on the importance of behavior change, which results not only in intentions and deliberate decisions, but also in the interaction with technological devices.

Understanding the dynamics of the use of technology can lead us to a scenario of some contradictions in the perception and behavior in everyday life (Frissen & Marc, 2006). You now have a place where approaches such as Neil Postman in his book Technopolis, The surrender of culture to technology (Postman, 1994) that once sounded radical, it is now a major point of criticism in the report of the technological seduction before the scavenging only cultural creativity of hearings in the author's words: "The absence of social controls over technology stripped of recognizable ethical basis of its own social and cultural dimension of a sovereign society"

So far the Diagnostic and Statistical Manual of Mental Disorders (American Psychiatric Association, 2014) in their expected Fifth Edition, section "Conditions that need further study" provides the disorder online game as a new feature in its new version.

The disorder takes into account the persistent and recurrent use of the Internet to play games, often with other players, which causes clinically significant distress or impairment in a period of 12 months, including symptoms such as:

a) Concern internet games.

b) Withdrawal symptoms by removing internet games.

c) Dedicate more time.

d) unsuccessful attempts to control the game.

e) Loss of interest in other hobbies.

f) Gambling despite the associated problems.

g) Tricking people close time playing online.

h) Use Internet gambling to avoid or alleviate negative effects.

i) Endangering or lost a significant relationship, job or educational or career opportunity because of its involvement in Internet gambling.

Within the diagnosis of the disorder the above criteria are identified and subsequently made the difference with other disorders by excluding other possible causes (what is called differential diagnosis) showing a similar clinical picture to which the patient presents. It is in this part that clarifies that excessive Internet use, involves no online play; and it becomes apparent excessive use of social networks such as Facebook or watch online pornography; They are not considered.

Dolors specialist about in his article entitled Reig2 DSM5 not include Internet addiction as a diagnosable disorder (2012) is clear that not all cases can talk about addictive behavior and often the sociability of human beings which manifest. This is also due to a powerful and accessible technology in your pocket, which is complex to distinguish normal and pathological uses, especially when it is highly linked to basic social quality of human beings.

However, for some authors, like Xavier Carbonell (2014) DSM has always been reluctant to recognize that behavioral addictions are a mental disorder, but the technological level is not new, since the interest is given since 1995, with Griffiths addressed the so-called "technological addictions", studies are currently analyzing the dependence on social networks like Facebook and addiction to mobile phone (Echeburua and De Corral, 2010; Pedrero, Rodriguez and Ruiz, 2012 and García, 2013 cited by Carbonell, 2014). Surf the web, play a video game, call or send SMS or WhatsApp can be: excessive behavior which might lead to negative consequences; transient discomfort to regress spontaneously after a while; evolutionary states in which communication with peers is experienced as essential; or necessary adjustments to a new communication tool (Carbonell, 2014, p. 93)

In a more radical plan, as the psychiatrist Tao Ran defines "Internet addiction in the brain causes problems similar to those derived from heroin, destroying social relations and impairing the body" (Aldama, 2014). This is in China which is the largest number of Internet users worldwide (632 million in July, 2014), and considering that 10% of minors who surf the Web are addicted to it.

When it is formalized or not the term "Internet addiction" we Adicciones.org criteria to identify which gives specialist Dr. Saul Alvarado (2012):

1. Compulsion by online activities

2. cyber-sex addiction

3. Addiction cyber-romances

4. Computer Addiction

Addiction to online activities includes compulsive: auctions, web browsing, gambling online.

The obsession with programming with computer games, as well as the compulsive pursuit of sex and dysfunctional relationships through the Internet, are part of this syndrome:

The abandonment of the social family life and / or neglect of labor functions as well as the deterioration of the health and physical health as a result of the investment of energy and time spent on the internet addiction, time are characteristic of this disorder .

It is perhaps necessary to study the balance between the use and abuse as an element that we must take into account to consider it ill, leaving aside the Internet and digital devices are just a resource for everyday life, never substituting the same.

Tips for a profitable business on internet

By 9:02 AM No comments:

The Mexican Internet Association (Amipci) estimates that e-commerce industry billed around 12 thousand 400 million pesos during 2015. For companies join the boom of online trading, sales agency and digital marketing Mexican Virket , directed Daniel Molano, shares tips to make it profitable.

Online Stores

Tips for a profitable business on internet

For an online store must have an attractive product and resolve the issue of logistics and distribution. Once this is done, the company can stand out from competitors with a digital marketing strategy.

Webinar

If you are an expert in a topic or area and have skills to teach others, I capitalization teaching online classes, seminars or conferences (known as webinars) and promotional network.

Pictures

One option is for professional photographers to capture images that require hundreds of sites daily to illustrate publications and articles. Each photo can be sold between 0.50 and 3.00 dollars.

Developer apps or websites

If you master the programming languages like HTML or script, you can approach brands and companies that need to reach more potential customers through mobile applications or websites.

Ten ways to make money with a website

By 4:37 AM No comments:

When we launch the Internet with the idea of making money there are many alternatives where we can throw, but perhaps one of the most iconic and powerful are websites.

Ten ways to make money with a website

Today we will look at ten ways to make money with a website, so that you may be getting an idea of how to monetize that content that has cost so many hours to generate.

Contextual advertising

This is the most common way to monetize used by website owners, and just keep your eye will be the one that you will see the net. It is to include advertising offered by large platforms in the industry, such as Google or ExoClick at sites; and it profitable clicks by people to do the same. One type of promotion that takes the content of the site to offer appropriate to the subject (contextualized) ads, though not always go entirely consistent; but hey, at least they try.Chances are that you cross sailing ye advertising with Google, called Google Adsense. A platform that usually shows your ads in text mode because in the end are the most are. And here's the big question: how can you earn with Google Adsense? It varies a lot, because the issue is handled is key; but as a guide I will comment that round dollar per thousand views.However, it is very aware that the same generated a click on a page of humor that left one of a finance page will not be paid, in the second case because the pay is much higher.

Section Sponsors

This alternative can find in large pages that usually tend to move a considerable traffic, but nothing prevents you may be able to put into practice the little that you have a fairly substantial flow of visitors (more than 1000 or 2000 visits per day). Contact is basically a company that wants exclusive sponsor a certain area of the page.For example imagine you have an online diary with typical categories; because the idea would be that the technology area was sponsored by Technology Pepe SL, a company should pay to advertise exclusively in that area.Note that this model of monetization may also cover the entire site being sought a general sponsor, who in exchange for a sum of money could only put advertising. One type of business close to that used by athletes.

Selling links

This is the fastest and most lucrative business of all, and basically involves you lay on the page a link to the customer site. If your site is around 2000 visits a day and you try an issue as I commented in previous sections could you be charging 100 euros a year (they are payments for a specified period).The business is based on Google, among other parameters, determines the results in your browser taking into account the existing links to the website concerned. That is, to give greater prominence to those pages that have links pointing at them.Just do not overindulge in this technique, because if Google finds could penalizaros in search results.

Shop products

This was an obvious proposal had to be on the list, but mainly serves to websites focused on a marketable topic on the net and with many visits. For example, if you talk about fashion you could have a store where you vendierais exclusive products made by alternative designers. It is an example, but can be adapted to all kinds of issues.

Sale of digital content

With digital content, I mean basically electronic books, a product that moves very well on the Internet and has the advantage that only have to work it once, for sale, plus it is automatic, not affect any stock.It is a system of monetization which is usually carried out in pages marketers, finance and the like. Pages where discuss specific topics of interest to a lot of people. In such other sites visitors are usually willing to pay for an eBook where expliquéis the profession, tricks, methods, experiences and others.

Affiliate programs

This resource is also often widely used in web pages, and basically involves selling products from other developers in exchange for a commission. One of the most typical cases is usually advertising Amazon, where you can sell items from the platform to your customers. Moreover, there are even web pages focused on it, as if it were an online store.Other typical examples are the flight search engines, that you can integrate into your website; and when someone buys a flight from there you will get a commission. Well, with e-books also it goes something like; you'll have even more to choose from; Take a look at ClickBank.com, the leading provider of digital content for members (with very good commissions).

Paid Services

If you have a dedicated web page, why do not you were going to charge for doing custom work? On this basis this business idea is based. It can be very profitable, and if you ride it well you will not be very difficult to live it.For example, if you have a reference blog on corporate governance and accounting it would be very interesting to offer tax consultancy services, as many people have strong doubts and each case is different. Tariffs are able to put you in your knowledge base.

Sections of payment

This business model is to restrict access to certain areas where there are very specific information. Of course they can access those who have paid a fee.How much to charge? It depends on the location and information, because they do not pay the same to know "exclusive jokes" as listings of low cost suppliers and the best strategies to invest in stock. Matter of assessing the market but carried well this can be a very good choice.

Rent the website

So, it sounds like. There are pages with high flows of visits rather than choose one of the options above pulling a tangent and decide to rent the site. Operation is simple, it basically will need access to the web client and let him manage and stay with the benefits during that stretch of time. We must take extra care when using this technique, it could spoil the quality and reputation of the site if you give the wrong client.

20 terms to understand web design from the visual stage

By 11:13 AM No comments:

Before you start mentioning terms and meanings is important to note that web design is a discipline that allows to develop new and different information and navigability experiences, moreover, is a process that is influenced by several professionals, and visual designers, UX, interface designers and developers Front End.As you can realize web design is a large, multidisciplinary process, but in this post we focus only on the visual web design stage; knows the terms used in this area, upgrade and incorporate your professional vocabulary, incidentally not leave in ¿? when you're in the middle of designers.

20 terms to understand web design from the visual stage

Gestalt is a German word that translates form design could be understood as an element that will be finished tends to be perceived as a whole. Example: Gloves, shoes and pants Mickey Mouse, even without being present the character of these elements are instantly associated with the famous mouse.Negative space: empty spaces inside design pieces, some designers use this space to incorporate messages or hidden items. Example: the logo of Carrefour with a C in the center; the icon of the Tour de France in its R simulates a cyclist; Amazon in its logo a line that looks like a smile, is further indicates that any product from A to Z.RGB (Red, green, blue) color model that represents digital from a mixture of red, green and blue other colors.GIF (Graphics Interchange Format, Graphics Interchange Format) format used mainly for graphic designs on the web.SVG (Scalable Vector Graphics) is a graphic format that is based on vector management.Anti-aliasing: A technique used to smooth elements created in raster format.Translucent Effect allows you to see part of the background image (without being visually clear shapes and colors) over the top layer of the design.Motif: Decorative patterns comprising a pattern (spiral, flowers, lines, shapes, etc.).
Skeuomorphic: Trend makes design elements look as real as the physical plane.UI (User Interface): physical and cognitive surface contact by which the user communicates with the machine.Usability (Usability): The ease with which people can use a web interface, which aims to achieve a particular goal.Interaction design: Design responsible for defining how web sites and applications are used, it aims to improve the user experience and facilitate compliance with the objectives.Favicon: Image accompanying a website url in the address bar, size is 16 by 16 pixels and is used to generate brand recall, also, if you have several tabs open easily identifies each.Wireframes: nesting structures that will content of a website, in them the location of each of the components and operation of the elements shown generally.Style Tiles: visual process web design created by Samantha Warren, which is divided into four stages: listen to what the customer wants, interpret what the customer says, define a visual language and interact with different design styles to make changes.Sprites: Set of images together into a single image.Header: tractors Web page where the menu, the logo, the search and some data on corporate information is located.Footer: Final part of the website where they are usually elements like buttons social networking, navigation links, contact information, among others.Responsive Design: web design technique that is implemented in web sites and applications with the purpose of to fit the screen of any device from which the user navigate.Parallax: Scrolling technique that alters the speed of some of the foreground elements to create an effect of depth on the website.
If you believe that any lack in this glossary term web design add it in the comments, if you want a little deeper you can find more technical terms and glossary of graphic design. Finally, remember it is not read as a little machine, it is routine to include all the knowledge acquired at the end of the day is all that remains.

How to display our online business?

By 6:56 AM No comments:

Once convinced of the need for our company to have a presence on the Internet what are the models used for this? Learn how to choose them depending on how your business. Our company may appear on the Internet using various systems will be explained from the simplest to the most complex models, in order to become familiar with them:

online shop marketing model

Internet presence models

The most basic way to show our company on the Internet would be a corporate website that includes information on our business, its function, the sector to which it belongs, the products offered, their physical location, ways to contact her as telephone, email or form, various photographs of its installations, as well as other general and permanent data.
Instead, the self-managed Blog allows display elements can change, as new, different offers, sundries, etc. Its advantages are a convenient upgrade, which facilitates display different elements that can be renewed every so often.

Advertising

Moreover, we understand Customer via web-ons call center, that is, systems that allow us to contact the company as contact forms, FaceBook, Twitter, etc. And while display information to resolve answers to common questions (FAQ).As important as the previous models is the Web Catalog: a listing of more or less complete or partial product showing the offers, news, etc. However, in this system catalog products are not going to buy and pay online. Our customer must contact us by the way you choose to handle the purchase (eg via telephone) and pay for transfer, money order, cash ...A traditional type of sale that contrasts with the sale via eBay, Ciao ... they are selling marketplaces or alternative forms. They are simple ways to shop online that attract many views, but involve monthly costs and / or commissions.A more advanced option for Internet commerce is the online store: a catalog is more complete or partial products, where we can buy through payment either by electronic means such as credit card or PayPal, or whether traditional . The advantage of the virtual store is that the whole process would be done on the web: consultation and product selection, inclusion in the "shopping cart" order and payment.A web application developed to measure the functionality lets you program the company needs accurately, offering its clients authenticated administrators and users can consult, download and even upload information apart from other options like buying and virtual POS payment, etc. A development permit incorporating elements of a corporate website, a self-managed blog, an online store, etc, although its complexity and customization needs, it is much more expensive than a standard solution.

Combine these models adapted to your needs

The models explain just can complement each other, being the company who has to define the strategy you need choosing either system and combining them at your convenience.

Analyze your statistics and optimizes your investment

Understand all these concepts that bring us to a new way of showing our Internet business must join the certainty that "A web strategy is not a project but a process", that is, to choose the models of Internet presence our company is not a single event, but should be a process to be followed closely during implementation. It will therefore be crucial to measure the development of each initiative, collecting statistical data of visits, orders, or pages of the most attractive products, and define the objectives in time and to optimize the means that allow us to have successful results .

Professional help in your web strategy

This process can be performed by a company by itself, without specialized technical staff without an adequate plan to carry it out. However, submit to a process of trial and error will be long, expensive and less effective than resort to a specialized Internet business strategies, that has experts in online marketing, IT, web design and graphic design.

How to start an internet business?

By 10:58 AM No comments:

In this article I will share some of the more "friendly" and less expensive tools that exist in the market.

Every day we hear in the media, social networks, blogs, and conversations about entrepreneurship that the term "startup" has gained momentum. But when everything happens online, the dynamic is a little different take. Tools to manage domains, hosting, web design, e-commerce platforms, among others are needed. In this article I will share some of the more "friendly" and less expensive tools that exist in the market.

Start an internet business

If we assume that we have designed a business plan for our idea, namely that we have defined what we sell, profit margins (profits), suppliers, etc., or what traditional marketing is known as the four "P": Product, Place, Promotion and Price. This plan must specify that our business model will be located in the cloud (Internet), which means we make use of eCommerce through an online store, then you need the following resources:
A domainThis is the name or address under which they will meet your business on the net. An example is www.minegocio.com. These domains acquire the prune Godaddy at very affordable if it is a "name" that has not been used before. The domain purchase process is simple, you only have to check whether the domain of your choice is free and purchase them online. Another resource is user friendly Namecheap that works the same way as godady.HostingIt is the place where all the information that will take your online store is stored. Plans are godady Hosting from US $ 5 per month. Another company dedicated with much success selling hosting is hostgator, and its plans include SSL security certificate, useful to protect secure online sales.Choose a templateWordpress is the tool of choice for "mount" websites, as it has different template designs that you can customize to low, it is also easy to use, and allows the same business owner can manage it. Besides this is excellent for Wordpress sites we position in Google search results.Integrate your online storeThere are e-commerce platforms (eCommerce) as Shopify, that create from scratch an online store, even have the application to create your store within Facebook, as well as basic plans from US $ 30 a month within which includes 1 GB storage file, a number of products and support unlimited 24hr, among other features.Shopify The interesting thing is that it provides its own hosting, which is included in service plans that offer, so it is possible to buy a domain from this platform.Shopify also has its own design templates. Another advantage is that if and contás with your web site and only want to add the online store section, this platform has a button to include this option sales.Payment SystemPaypal is the platform used in over 200 countries and 100 currencies around the world, with which it is possible to safely process payments.To integrate PayPal into your eCommerce site you need to open an account on this platform and integrate the payment button in the online store. Paypal has different operating policies within countries, to meet the performance, fees, conditions and retirement system and others, I suggest you visit the website of Paypal in your country where you will find all the answers to your questions.In addition to the above technical tools to promote your eCommerce site is necessary to make use of social networking, positioning strategies in Search Engine SEO and SEM, email marketing, blogging and other proprietary tools of communication in order 2.0 to make visible your online store, and since then is performing other sales incentive strategies, develop lasting relationships with customers and achieve loyalty over competence.Finally, it is worth remembering that to undertake online requires perseverance, innovation and excellent customer service because Internet consumers are more demanding, and eye, we complain a lot more through networks and this in a 2x3 becomes viral.