Millennials and internet. Internet and Millennials. The generational indissoluble binomial that has cornered all sociology-technological interpretations of recent years some time found a new successor. These are none other than the digital natives or Generation Z; those born between cables and web domains and can not separate their minds from the advantages of a purely digital existence. But what about companies? How they have faced the fact that millions of users will start to use (anything) exclusively through the network? What are your strategies when facing the onslaught of ones and zeros?
The study of digital trends born alongside the .com boom, although the years have been those who have confirmed to this methodology as the backbone of many companies. It is of such importance that, how could it be otherwise, there are organizations whose business model is the proper study of digital trends. Seats and settled on this paradox, some of these companies have come to hold the indispensable category. Perhaps one of the most important is Trend watching.com, perfect "the snake that bites its tail" example. That makes? Well, neither more nor less than to study trends of digital users. With lots of data. Millions of them. With any filter you could want. With a presence in some 180 countries.
But why is it so important to study digital trends? Well, in part, by what we said at the beginning: the new generations think in binary code. His parents also are more than suited to a digital environment that pervades all business areas. The fragmented consumption is demographically losing ground to the vastness of the Internet. The companies, meanwhile, has been left with no other than surrender and adapt to the evidence. Today, users adopt very dynamic consumer trends. This means that, for no apparent order, any customer tends to buy on-line, information on the internet, social networks or review presented in the stores themselves as easily. And above all, in a complementary manner.
So, we make purchases traditionally are increasingly influenced by research previously conducted on the Internet. This is coupled with the show-rooming trend that works the other way, in which consumers go to physical stores to see products and then buy them online so or cheaper establishments.Importance of social networks and smartphones
This complexity in consumer habits, characterized by the use of multiple channels when optimizing purchasing, has been reinforced by new trade dynamics in social networks and facilities offered by mobile terminals when purchasing products . Facebook and Twitter have become places where both users and businesses share information and opinions about the products. In turn, in mobile applications such as smartphones exist Shop Savvy, to analyze and locate products online stores and establishments where you can buy. Also compare prices, shows user reviews and looking deals and discounts on scanned items. All this makes the transitions between online and offline purchasing channels, something that companies have in mind and try to strengthen through more assertive strategies with customers.Latest trends in 2015
Among the most notable trends this year found the lack of patience of users to wait in line. Time is money, and every time we are less willing to be part of our acquisition cost. So, we look for solutions that streamline our purchases, which have incorporated such varied companies as Starbucks or Apple through applications.
Other behaviors that are taking center stage in this 2015 is to share expenses. So, many mobile applications that allow users to access data and tools to help them optimize and improve the allocation of costs on purchases or consumption of services such as restaurants or entertainment venues have emerged.
Finally, include the development of programs that reward personal development of users. This involves offering customers numerous advantages and access to special services if they meet certain personal milestones. The commitment of companies with improving individual users reduces the perception of a brand focused only for their own benefit.
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| Digital trends and market studies online |
But why is it so important to study digital trends? Well, in part, by what we said at the beginning: the new generations think in binary code. His parents also are more than suited to a digital environment that pervades all business areas. The fragmented consumption is demographically losing ground to the vastness of the Internet. The companies, meanwhile, has been left with no other than surrender and adapt to the evidence. Today, users adopt very dynamic consumer trends. This means that, for no apparent order, any customer tends to buy on-line, information on the internet, social networks or review presented in the stores themselves as easily. And above all, in a complementary manner.
So, we make purchases traditionally are increasingly influenced by research previously conducted on the Internet. This is coupled with the show-rooming trend that works the other way, in which consumers go to physical stores to see products and then buy them online so or cheaper establishments.Importance of social networks and smartphones
This complexity in consumer habits, characterized by the use of multiple channels when optimizing purchasing, has been reinforced by new trade dynamics in social networks and facilities offered by mobile terminals when purchasing products . Facebook and Twitter have become places where both users and businesses share information and opinions about the products. In turn, in mobile applications such as smartphones exist Shop Savvy, to analyze and locate products online stores and establishments where you can buy. Also compare prices, shows user reviews and looking deals and discounts on scanned items. All this makes the transitions between online and offline purchasing channels, something that companies have in mind and try to strengthen through more assertive strategies with customers.Latest trends in 2015
Among the most notable trends this year found the lack of patience of users to wait in line. Time is money, and every time we are less willing to be part of our acquisition cost. So, we look for solutions that streamline our purchases, which have incorporated such varied companies as Starbucks or Apple through applications.
Other behaviors that are taking center stage in this 2015 is to share expenses. So, many mobile applications that allow users to access data and tools to help them optimize and improve the allocation of costs on purchases or consumption of services such as restaurants or entertainment venues have emerged.
Finally, include the development of programs that reward personal development of users. This involves offering customers numerous advantages and access to special services if they meet certain personal milestones. The commitment of companies with improving individual users reduces the perception of a brand focused only for their own benefit.
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