Every day that passes, users and global Internet consumers show more confidence when making your purchase through the network. Currently, Spain has about 29 million people actively use the Internet through their mobile phones. Not only that, computers and tablets are especially complementary means firing data and the potential of e-commerce, which is relying on new technology to provide alternative and innovative purchase.
Thus, the online consumer has become a niche immense possibilities for companies. We do not speak only of multinational companies, but also for startups and small businesses that see a place where the network can reduce mammoth differences with its competitors, or at least gain a foothold next to them. Although Spain has a high number of users who use the Internet on their smartphones, in terms of consumption and use of electronic commerce we are still far from countries like Germany, France or, especially, UK.
The large gap between countries not only in absolute terms given consumer, which could be explained by the volumes of population but also in the annual spending per internet user. In France and Germany each user spends more than double on e-commerce purchases. In the United States and England, four and five times respectively. However, data for 2015 anticipate this growth to Spain both the average annual expenditure per user and the percentage of electronic sales to total sales in the retail trade. This growth will be significant for companies to continue investing in a niche market that makes a difference in the commercial rate of many other countries.
New trends and forms of consumption: mobile applications
If something is leading the way e-commerce is the potential that new technologies offer users. Cheaper shopping, a variety of offers, transnational trade, access to more products .... In short, thanks to them, the user has adopted new behaviors in your more participatory, complementary and dynamic online consumption.
Thus, mobile applications have a growing importance in electronic commerce. In fact, it is estimated that this 2015 about 40% of total global e-commerce transactions are conducted through applications on mobile devices. Companies, meanwhile, have taken note of this, optimizing their websites for use in mobile phones and tablets or developing apps that facilitate and complement the purchasing process.
An example of this diversification in business models based on mobile technology and e-commerce is snap chat messaging platform. Famous for offering the ability to send messages that self-destruct shortly after viewing the application joined late last year an option allowing to send money from your application. Known as Snap cash, its operation is very simple: simply enter the number of a debit card, write a message on the money and immediately send it to the selected recipient.
We have already mentioned at the beginning that, beyond mobile handsets, users are also supported on other platforms to more complete consumer experience. Tablets and computers involved in the same way in the purchasing process, forming an increasingly common consumer platform model in e-commerce.
In this sense, Amazon Prime is a good example if we talk about processes increasingly complex and customized online purchase. This service, launched several years, offers certain advantages for those who want to go a little beyond the basic functionality of the online store par excellence. Thus, after payment of an annual fee, the platform offers free delivery in the shortest possible time, unlimited access to audiovisual material in Prime Instant Video service and, above all, the possibility of sharing with more people, which saves costs in the payment of the annual fee.
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| New technologies to optimize e-commerce |
Thus, the online consumer has become a niche immense possibilities for companies. We do not speak only of multinational companies, but also for startups and small businesses that see a place where the network can reduce mammoth differences with its competitors, or at least gain a foothold next to them. Although Spain has a high number of users who use the Internet on their smartphones, in terms of consumption and use of electronic commerce we are still far from countries like Germany, France or, especially, UK.
The large gap between countries not only in absolute terms given consumer, which could be explained by the volumes of population but also in the annual spending per internet user. In France and Germany each user spends more than double on e-commerce purchases. In the United States and England, four and five times respectively. However, data for 2015 anticipate this growth to Spain both the average annual expenditure per user and the percentage of electronic sales to total sales in the retail trade. This growth will be significant for companies to continue investing in a niche market that makes a difference in the commercial rate of many other countries.
New trends and forms of consumption: mobile applications
If something is leading the way e-commerce is the potential that new technologies offer users. Cheaper shopping, a variety of offers, transnational trade, access to more products .... In short, thanks to them, the user has adopted new behaviors in your more participatory, complementary and dynamic online consumption.
Thus, mobile applications have a growing importance in electronic commerce. In fact, it is estimated that this 2015 about 40% of total global e-commerce transactions are conducted through applications on mobile devices. Companies, meanwhile, have taken note of this, optimizing their websites for use in mobile phones and tablets or developing apps that facilitate and complement the purchasing process.
An example of this diversification in business models based on mobile technology and e-commerce is snap chat messaging platform. Famous for offering the ability to send messages that self-destruct shortly after viewing the application joined late last year an option allowing to send money from your application. Known as Snap cash, its operation is very simple: simply enter the number of a debit card, write a message on the money and immediately send it to the selected recipient.
We have already mentioned at the beginning that, beyond mobile handsets, users are also supported on other platforms to more complete consumer experience. Tablets and computers involved in the same way in the purchasing process, forming an increasingly common consumer platform model in e-commerce.
In this sense, Amazon Prime is a good example if we talk about processes increasingly complex and customized online purchase. This service, launched several years, offers certain advantages for those who want to go a little beyond the basic functionality of the online store par excellence. Thus, after payment of an annual fee, the platform offers free delivery in the shortest possible time, unlimited access to audiovisual material in Prime Instant Video service and, above all, the possibility of sharing with more people, which saves costs in the payment of the annual fee.
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