Once convinced of the need for our company to have a presence on the Internet what are the models used for this? Learn how to choose them depending on how your business. Our company may appear on the Internet using various systems will be explained from the simplest to the most complex models, in order to become familiar with them:
Instead, the self-managed Blog allows display elements can change, as new, different offers, sundries, etc. Its advantages are a convenient upgrade, which facilitates display different elements that can be renewed every so often.
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| online shop marketing model |
Internet presence models
The most basic way to show our company on the Internet would be a corporate website that includes information on our business, its function, the sector to which it belongs, the products offered, their physical location, ways to contact her as telephone, email or form, various photographs of its installations, as well as other general and permanent data.
Instead, the self-managed Blog allows display elements can change, as new, different offers, sundries, etc. Its advantages are a convenient upgrade, which facilitates display different elements that can be renewed every so often.
Advertising
Moreover, we understand Customer via web-ons call center, that is, systems that allow us to contact the company as contact forms, FaceBook, Twitter, etc. And while display information to resolve answers to common questions (FAQ).As important as the previous models is the Web Catalog: a listing of more or less complete or partial product showing the offers, news, etc. However, in this system catalog products are not going to buy and pay online. Our customer must contact us by the way you choose to handle the purchase (eg via telephone) and pay for transfer, money order, cash ...A traditional type of sale that contrasts with the sale via eBay, Ciao ... they are selling marketplaces or alternative forms. They are simple ways to shop online that attract many views, but involve monthly costs and / or commissions.A more advanced option for Internet commerce is the online store: a catalog is more complete or partial products, where we can buy through payment either by electronic means such as credit card or PayPal, or whether traditional . The advantage of the virtual store is that the whole process would be done on the web: consultation and product selection, inclusion in the "shopping cart" order and payment.A web application developed to measure the functionality lets you program the company needs accurately, offering its clients authenticated administrators and users can consult, download and even upload information apart from other options like buying and virtual POS payment, etc. A development permit incorporating elements of a corporate website, a self-managed blog, an online store, etc, although its complexity and customization needs, it is much more expensive than a standard solution.Combine these models adapted to your needs
The models explain just can complement each other, being the company who has to define the strategy you need choosing either system and combining them at your convenience.
Analyze your statistics and optimizes your investment
Understand all these concepts that bring us to a new way of showing our Internet business must join the certainty that "A web strategy is not a project but a process", that is, to choose the models of Internet presence our company is not a single event, but should be a process to be followed closely during implementation. It will therefore be crucial to measure the development of each initiative, collecting statistical data of visits, orders, or pages of the most attractive products, and define the objectives in time and to optimize the means that allow us to have successful results .
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