Patricia Velasquez venturing into the business world by launching Taya Beauty, his line of beauty products inspired by the passion for the Indians.
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Patricia Velasquez says about benefits of indigenous communities,"But I do know this, why not share it?" Venezuelan model and actress Patricia Velasquez asked. Years later he would take that idea to venture into the business world
by launching Taya Beauty, his line of beauty products inspired by the
passion for the Indians.
Velasquez is born 40 years ago in Maracaibo, in western Venezuela, throughout his life wanted to keep its essence. Daughter of a mestizo father and mother of the Wayuu ethnicity of an Indigenous People present in the La Guajira Peninsula, which extends and Colombian-Venezuelan territory, knew from a young age that nature had answers that were not in other parts.
'Mine is a necessity. When I was a model I started using products, traditional, with many chemicals. And again have five or six shows a day for a month and I healed me mom natural products' Patricia Velasquez
Velasquez is born 40 years ago in Maracaibo, in western Venezuela, throughout his life wanted to keep its essence. Daughter of a mestizo father and mother of the Wayuu ethnicity of an Indigenous People present in the La Guajira Peninsula, which extends and Colombian-Venezuelan territory, knew from a young age that nature had answers that were not in other parts.
'Mine is a necessity. When I was a model I started using products, traditional, with many chemicals. And again have five or six shows a day for a month and I healed me mom natural products' Patricia Velasquez
Its natural beauty steeped traits of Wayuu led to obtain a contract to model in Italy. At that time still he is studying engineering and accounting. The demands of the constant parade made increasingly returning to their land ala get their hair. "Mine
is a necessity. When it was started using product model, traditional,
with many chemicals. And again have five or six shows a day for a month
and my mom cured with natural products", tells BBC World from Los Angeles.
"I am"
Velasquez says has long sought to have its own line of products and says the market needed.
The foundation
The
Wayuu Taya Foundation carries out various programs to the Wayuu,
including one dedicated to training in technology for education and
installation of Tepichi Talashi programs, which means "happy child" in
Wayuu, the first preschool and early elementary school the organization that presides Velasquez.Finally he made it this month with Taya Beauty, which means "I am" in Wayuu.
For now there are five hair products: shampoo, conditioner, mask Intensive Hair Repair Mask, a restorative cream to style and Taya Amazon White Clay Thickening Mist, which revitalizes and plumps.
The products are made based on indigenous recipes and secrets. "Since Chiquita my biggest dream was to go through many indigenous groups. Then I learned many remedies. And they are always connected with some kind of ritual," he explains.
For now there are five hair products: shampoo, conditioner, mask Intensive Hair Repair Mask, a restorative cream to style and Taya Amazon White Clay Thickening Mist, which revitalizes and plumps.
The products are made based on indigenous recipes and secrets. "Since Chiquita my biggest dream was to go through many indigenous groups. Then I learned many remedies. And they are always connected with some kind of ritual," he explains.
Parsley to moriche
The products, which come from indigenous communities in Brazil, are composed of a variety of ingredients. Including parsley, avocado (avocado) or Brazil nuts. But the star of the Taya Beauty online seems to be the palm of moriche
emblematic Venezuelan tree, Velasquez out because "all Indians used
every part."
For actress equation Taya Beauty is perfect. "The ingredients benefit the community, the program is good for the environment. It is not charity, it is sustainability. The consumer benefits, benefits the foundation." It refers to the Wayuu Taya Foundation, created in 2002 with the aim of improving life in indigenous communities.
'The ingredients benefit the community, the program is good for the environment. It is not charity, is sustainability. The consumer benefits, the foundation benefits' P. Velasquez
The products are marketed through the Home Shopping Network. They have not come to Venezuela since before they reach the markets of Germany, England, Italy, Canada and Japan, among others. A Velasquez would like landing on his land with a range of at least 20 products. In May, the launch of the second product line is expected Taya Beauty, body products come and you think of a perfume. Velasquez is not to stop its foray into the business world.
After winning on the catwalks of Paris, Milan and New York, in 1997 he decided it was time to study acting: Los Angeles and New York were the scenes chosen for a career that has taken her to have roles in a dozen movies (like " The Jaguar "and" The Mummy ") or series (such as CSI). Now that is perceived in another run. "I feel my life expands in various directions. My passion is acting and the Foundation takes up much of my life."
The indigenous soul continues to accompany. He recently three months in the Amazon for the filming of the movie "eternal Ashes". He says he reached a point in his career where only acting project seeks to fill his heart, which also achieved with Taya Beauty.
For actress equation Taya Beauty is perfect. "The ingredients benefit the community, the program is good for the environment. It is not charity, it is sustainability. The consumer benefits, benefits the foundation." It refers to the Wayuu Taya Foundation, created in 2002 with the aim of improving life in indigenous communities.
'The ingredients benefit the community, the program is good for the environment. It is not charity, is sustainability. The consumer benefits, the foundation benefits' P. Velasquez
The products are marketed through the Home Shopping Network. They have not come to Venezuela since before they reach the markets of Germany, England, Italy, Canada and Japan, among others. A Velasquez would like landing on his land with a range of at least 20 products. In May, the launch of the second product line is expected Taya Beauty, body products come and you think of a perfume. Velasquez is not to stop its foray into the business world.
After winning on the catwalks of Paris, Milan and New York, in 1997 he decided it was time to study acting: Los Angeles and New York were the scenes chosen for a career that has taken her to have roles in a dozen movies (like " The Jaguar "and" The Mummy ") or series (such as CSI). Now that is perceived in another run. "I feel my life expands in various directions. My passion is acting and the Foundation takes up much of my life."
The indigenous soul continues to accompany. He recently three months in the Amazon for the filming of the movie "eternal Ashes". He says he reached a point in his career where only acting project seeks to fill his heart, which also achieved with Taya Beauty.
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