Smartphones, a box television and the largest in the history iPad, including the new; knows the new Apple bets for this fall.
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| Pro iPad, iPhone 6S and 6S and TV Plus and the new Apple |
iPhone
Tim Cook, Apple's CEO, said that iPhone sales grew 75% annual rate in China, while globally this growth was 35%.
Cook during the event presented the new smartphones, iPhone 6S and 6S Plus, with the idea of being "the most advanced smartphones in the world."
Among the new features is a rose-gold-colored version, the more resistant glass industry -Ion X, and the 3D Touch system to interact with the device's screen.
3D Touch allow users to new gestures and shortcuts on the main screen while within the applications will respond to the force of finger pressure to enter different features such as zoom in or slide.
It also has the same vibration system that Apple Watch, known as tactic engine.
Phil Schiller, senior vice president of technology, said that these phones possess the most powerful chip in Apple's history, 64-bit A9, 70% faster compared to the A8 and 90% faster graphics. As the coprocessor M9 to address the issues of health and Siri.
The new iPhone feature the second generation of Touch ID, with greater speed in fingerprint recognition, iSight camera of 12 MP with a more accurate autofocus and video in HD and 4K.
"When you record your video will have more details in each box there are 8 million pixels," Schiller said.
There is also a new FaceTime camera of 5 MP with Retina Flash, which can illuminate the front display three times as much to operate as flash.
A major new feature is the ability to take "living pictures", in which pressing 3D Touch may have movement and sound.
Apple maintains its memory capabilities on the iPhone 6S and 6S Plus: 16 GB, 64 GB and 128 GB.
The United States may pre-order from September 12 and September 25 will reach other countries. For Mexico it is not yet disclosed to arrival.
IOS 9 also be released from September 16.
Cook during the event presented the new smartphones, iPhone 6S and 6S Plus, with the idea of being "the most advanced smartphones in the world."
Among the new features is a rose-gold-colored version, the more resistant glass industry -Ion X, and the 3D Touch system to interact with the device's screen.
3D Touch allow users to new gestures and shortcuts on the main screen while within the applications will respond to the force of finger pressure to enter different features such as zoom in or slide.
It also has the same vibration system that Apple Watch, known as tactic engine.
Phil Schiller, senior vice president of technology, said that these phones possess the most powerful chip in Apple's history, 64-bit A9, 70% faster compared to the A8 and 90% faster graphics. As the coprocessor M9 to address the issues of health and Siri.
The new iPhone feature the second generation of Touch ID, with greater speed in fingerprint recognition, iSight camera of 12 MP with a more accurate autofocus and video in HD and 4K.
"When you record your video will have more details in each box there are 8 million pixels," Schiller said.
There is also a new FaceTime camera of 5 MP with Retina Flash, which can illuminate the front display three times as much to operate as flash.
A major new feature is the ability to take "living pictures", in which pressing 3D Touch may have movement and sound.
Apple maintains its memory capabilities on the iPhone 6S and 6S Plus: 16 GB, 64 GB and 128 GB.
The United States may pre-order from September 12 and September 25 will reach other countries. For Mexico it is not yet disclosed to arrival.
IOS 9 also be released from September 16.
Apple TV
Cook said the future of television is based on the apps, so the new Apple TV is focused on it and integrate Siri in use.
"Our vision for the TV is simple and provocative, we believe the future are the apps, in fact this transition has begun, spend more time in our devices consume entertainment content," Cook said.
"We have worked hard and long" in this, he added.
Eddy Cue, vice president of Internet software and services, said Siri will search different applications -iTunes streaming video, Netflix, Hulu, HBO and Showtime, for the moment the specific content required by the user.
It also has a new remote control with new features: touch surface, which allows the use of control without looking at him, a menu button, another display and one for the digital assistant.
Siri will also receive instructions as "forward 10 minutes," or if you missed a dialogue asking "What did he say?" And return the video a few seconds.
Eddy Cue also introduced a new operating system for the device with the name of TV OS based on iOS, open to developers from Wednesday.
Some of the apps that can be found in the new Apple TV are: Guitar Hero, Shadowmatic, Playkids, Zova, Madefire, Airbnb, Zillow and games that were previously in IOS Hispter Whale and Harmonix.
The device will also integrate the startup Gilt fashion, to make purchases online.
Apple TV contains improvements to follow live sports, in particular for the Major League Baseball with the app MLB.Tv, and the addition of NHL Game Center in 2016.
The revamped version of Apple TV will add Bluetooth 4.0, a chip 64-bit A8, receiver, two ports: Ethernet, HDMI, and boasts a load of three months.
The sales price in the US for the 32GB model will be $ 149, and $ 199 for the 64GB. The device will hit stores in October.
"Our vision for the TV is simple and provocative, we believe the future are the apps, in fact this transition has begun, spend more time in our devices consume entertainment content," Cook said.
"We have worked hard and long" in this, he added.
Eddy Cue, vice president of Internet software and services, said Siri will search different applications -iTunes streaming video, Netflix, Hulu, HBO and Showtime, for the moment the specific content required by the user.
It also has a new remote control with new features: touch surface, which allows the use of control without looking at him, a menu button, another display and one for the digital assistant.
Siri will also receive instructions as "forward 10 minutes," or if you missed a dialogue asking "What did he say?" And return the video a few seconds.
Eddy Cue also introduced a new operating system for the device with the name of TV OS based on iOS, open to developers from Wednesday.
Some of the apps that can be found in the new Apple TV are: Guitar Hero, Shadowmatic, Playkids, Zova, Madefire, Airbnb, Zillow and games that were previously in IOS Hispter Whale and Harmonix.
The device will also integrate the startup Gilt fashion, to make purchases online.
Apple TV contains improvements to follow live sports, in particular for the Major League Baseball with the app MLB.Tv, and the addition of NHL Game Center in 2016.
The revamped version of Apple TV will add Bluetooth 4.0, a chip 64-bit A8, receiver, two ports: Ethernet, HDMI, and boasts a load of three months.
The sales price in the US for the 32GB model will be $ 149, and $ 199 for the 64GB. The device will hit stores in October.
iPad
Pro Cook introduced the iPad, the gadget with the largest screen in Apple's history, with 12.9-inch Retina Display and 5.6 million pixels.
Phil Schiller said to perform multitasking activities, will also have more vivid color and higher resolution videos and photos.
The tablet has a third-generation chip 64-bit A9X, is 80% faster, with 90% faster graphics. Furthermore achieved sound balance depending on how the gadget with four speakers is held.
IPad Pro will have a 10-hour battery and 8MP iSight camera. Have three colors: space gray, gold and silver, marketing begins in November.
This tablet also has a smart board specifically designed for it, and the Apple Pencil, stylus attachment type that detects the force and allows users to draw and write directly on the screen in some applications of iOS.
Phil Schiller said to perform multitasking activities, will also have more vivid color and higher resolution videos and photos.
The tablet has a third-generation chip 64-bit A9X, is 80% faster, with 90% faster graphics. Furthermore achieved sound balance depending on how the gadget with four speakers is held.
IPad Pro will have a 10-hour battery and 8MP iSight camera. Have three colors: space gray, gold and silver, marketing begins in November.
This tablet also has a smart board specifically designed for it, and the Apple Pencil, stylus attachment type that detects the force and allows users to draw and write directly on the screen in some applications of iOS.
Third-party applications for iPad Pro
Kirk Königsbauer, corporate vice president of Microsoft, presented the functionality of the Office package on the iPad Pro, highlighting the ability of multitasking between programs.
Koenigsbauer said the device, iOS and 9 can be opened a Word document and Excel share the same screen.
Eric Snowden, director of design for mobile applications Adobe, said first signature representing allows the use of its tool TypeKit sources as well as editing, Adobe Fix, in a mobile device.
Irene Walsh Medical 3D4 showed a specific application for iPad Pro that lets you view 3D anatomical models in real time, with the possibility to modify through the Apple Pencil.
Koenigsbauer said the device, iOS and 9 can be opened a Word document and Excel share the same screen.
Eric Snowden, director of design for mobile applications Adobe, said first signature representing allows the use of its tool TypeKit sources as well as editing, Adobe Fix, in a mobile device.
Irene Walsh Medical 3D4 showed a specific application for iPad Pro that lets you view 3D anatomical models in real time, with the possibility to modify through the Apple Pencil.
Apple Watch
Cook said the customer satisfaction this SmartWatch is at 97%. The smart watch was presented by technological last April.
"We have received emails saying the Apple Watch has encouraged our users to exercise and have a better life," says Cook.
Jeff Williams, head of Apple Watch, said that there are over 10,000 applications for the smart watch and announced the arrival of new apps like GoPro, Facebook Messenger and Airstrip One, which allows sharing information between doctors and patients.
Cameron Powell, president of Airstrip Technologies, explained that Apple Watch serve as a medical device in which pregnant women can hear the heartbeat of your baby and send this information to your doctor.
Williams also announced a partnership with Hermes to create straps for SmartWatch, and new editions for the Sport edition colors gold and pink gold.
Watch Apple users may also choose a special model to support Network foundation.
Finally, Williams announced the launch of OS 2 for the smart watch on 16 September.
"We have received emails saying the Apple Watch has encouraged our users to exercise and have a better life," says Cook.
Jeff Williams, head of Apple Watch, said that there are over 10,000 applications for the smart watch and announced the arrival of new apps like GoPro, Facebook Messenger and Airstrip One, which allows sharing information between doctors and patients.
Cameron Powell, president of Airstrip Technologies, explained that Apple Watch serve as a medical device in which pregnant women can hear the heartbeat of your baby and send this information to your doctor.
Williams also announced a partnership with Hermes to create straps for SmartWatch, and new editions for the Sport edition colors gold and pink gold.
Watch Apple users may also choose a special model to support Network foundation.
Finally, Williams announced the launch of OS 2 for the smart watch on 16 September.
