In Spain there are 25 million people who depend on them for vision correction. The sun monopolize the market.
Just over a year ago, in late June 2014, a sigh of relief swept the 10,000 Spanish optical and gave respite to those who directly or indirectly live sector: Finally, the Government had decided not to raise VAT to eyeglasses and contact lenses, so that these products would remain at the reduced rate of 10%. Gone were several months of uncertainty in which the threat of this rise took many professionals think that this new twist in the middle of the crisis would force them to close down their businesses or adjusted, even more, the belt.
The measure would have affected them not only to them, more than 25 million Spaniards require vision correction systems-consider that 93% of those over 55 years old need glasses Cerca-, so that a rise of these products would have had a huge impact. As the president of the Spanish Federation of Associations of the Optical Industry (FEDAO) Ramon Noguera, then said "if the glasses and contact lenses have increased from 10% to 25% VAT, injury in the flow of users to some products must have been enormous need, plus involved a disproportionate social cost and irreversible calamity to eye health. "The industry knows it well: its economic performance is especially linked to the financial situation, so that a decline in revenue citizens almost immediately translates into a reduction in spending on such products. Some more, some less, it follows apañando with sunglasses time ago. So much so, that these years of crisis have led to a 25% decrease in the frequency of visits to the optometrist, and it is estimated that there are over four million people who do not wear glasses or not refilled their glasses because of their precarious situation . "The lower purchasing power of the population has caused a decline in the number of visual checks" agrees Joaquim Gomicia, president of the Association of Importers and Optical Goods Manufacturers (AEO). "Not only that, as regards the consumption of items vision correction has also been a tendency of necessity to consume low cost products, which, in most cases, has directly affected the quality of the products and, therefore, the quality of vision ".
IntrusivenessA clear example of this is offered by the top-blanket: 30% of all sunglasses sold in Spain are acquired in illegal stalls and stalls. And the less money is in the pockets of citizens, the more they resort to low-cost, even though it may lead to problems of visual health. Another example is pre-assembled glasses, that is, in those glasses we can find, as graduates, almost anywhere, from gas stations to tobacconists, from pharmacies to shops around a hundred. The figures speak for themselves: in 2012 nearly seven million units sold; of these, only 300,000 were dispensed in optics. "His spirit was initial emergency use, but now there are those who commonly used," said Ana Torrents, associate dean of the School of Optometry at the Polytechnic University of Catalonia (UPC), the presentation of the book status vision at work and leisure. "Users auto gradúan, they will testing both, and choose those that allow see larger objects, causing a harmful visual over correction". Furthermore, the fact that they have the same graduation for both eyes, and keep an equal distance between the pupils, something that does not happen in real life causes in the words of Torrents, "dizziness, headache and other symptoms eye strain".It coincides with Francisco Martin, optometrist and industry analyst through his blog Wavelength (www.longitudeonda.com): "The sale of visual enhancements out of optical stores, including street vendors or top blanket, it is a threat to the sector, but above all it is for the user. A person who acquires their products outside of an optical establishment shall not bear the advice of an eye care professional, even with no guarantee that the product being purchased It is approved and thus exempt cause a visual problem, moreover, in certain cases, such as sunglasses are not approved, this practice could end up involving a serious risk to their visual health. "In economic terms, a look at the figures for recent years gives us the measure of the situation until 2007, the optical sector enjoyed sustained growth that had been maintained over the past decade. In that year, turnover rose to 2.133 billion euros. Thereafter, he was chained down after descent to lose, in 2012, 25% of its turnover. This is a very different from what happens in western France, whose cumulative growth since 2008 has been about 10%. The decrease occurred both in the sale of ophthalmic lenses, and in mounts for eyeglasses and in the sunglasses. Only they have increased sales of contact lenses.
For many crises you have not is paradoxical that this drop in sales occurs in the historical moment in which most Spaniards have vision problems. According to the White Paper Vision in Spain, which follows developments in the sector between 2009 and 2012, the percentage of the Spanish population requiring vision correction has risen from 50.6% in 2008 to 53.4% from user 2012. The market is growing as the population ages: 20% to 17; 26.2% to 34; 42% to 44; 68.3% to 54, and 93% 55 and older.Moreover, and due to the increased use of near vision for managing computers and new technologies, we see that more and more young people suffering myopia are: the period population range between 45 and 54 years, precisely the greater purchasing power and more investment in optical products-and these patients need solutions for both distance vision to Cerca-, it has been increased by 500,000 people. However, this has not been reflected in a greater benefit for the optics. In this sense, the president of AEO notes that "the main weakness of the sector is the lack of importance that our society attaches to vision care, despite being one of the most vital human senses. At present, half the people need vision correction, and the percentage is increasing due to the use-or misuse of new technologies. Not aware of this may affect a greater number of traffic accidents or work, as well as a higher rate of school failure ".Strange marketThere are more paradoxes. Speaking of lenses, Francisco Martin explains that, although it has lost 25% in turnover, "the number of opticians has increased from 8,413 in 2003 to 10,022 in 2012. The amazing thing is that it has never gone down. We are the country with the densest network per capita and at the same time, fewer customers have by light and therefore less revenue per establishment ".But we leave the segment of distributors and see how things work in the glasses manufacturers. If we go to the frames, the Kings are the Italians: there are four giants Luxottica, Safilo, De Rigo, and Marcolin, that most of the pie is divided. Marchon also highlights the US and in Spain, Optim. The key to your business is the licensing agreements of great names in fashion. For example, Luxottica leads Ray-Ban, Dolce & Gabbana, Prada, Vogue, Ralph Lauren, Bulgari, etc. Safilo has its own brands such as Polaroid or Carrera and contracts with Dior, Gucci, Jimmy Choo, Max Mara ?? "Yes, it is true that foreign competition is well installed in Spain; they understood before us that the world is global," says Joaquim Gomicia. "When I say before we I mean the brands and products of all kinds:. Perfumes, clothes, shoes Han before internationalized its brands, but the Spaniards are leaving behind the notion that foreign firms are better and more glamorous And. in the global world, the Spanish products enjoy great recognition, "he continues.Gomicia plus AEO, Optim also chairs one of the Spanish companies "with more tradition in the world of licensing The work to Spain and the rest of the world. Right now, export of Spanish fashion brands to 62 countries ". Among their licenses appear Adolfo Dominguez, Agatha Ruiz de la Prada, Victorio & Lucchino, Roberto Verino or Armand Basi. With regard to ophthalmic lenses which move every year to 775.9 million euros, major manufacturers are Essilor, Hoya Lens and Carl Zeiss. In Spain are Indo and Prats, who, despite being far from the figures of the previous three, have enough development in our country.Plural universeAs for fashion trends, Antonio Lopez, co-founder of Optics Tuscany, notes that this is "a time when multitendencia live large and small sizes, thick and thin frames, round and rectangular shapes, metal and acetate ... There as many glasses styles and consumer profiles. " It coincides with Laura Gonzalez, co-founder of The Gafería, who, after noting that "takes all" suggests that in everyday encounters two very defined types of clients: "It's the one who wants a more discreet model because he prefers highlighting more personality than her outfit, looking somewhat minimalist, a stylish complement, but not distract attention And we also paged something radical;. They are people who combine their life around the glasses, living a culture around aesthetics and playing with accessories, so that your style of clothing is a function of the glasses, and vice versa. "While we are at this time multitendencia, we could outline what is moving in the design of glasses? In the field of sunglasses, Antonio Lopez notes that "begin to come not as large frames and regains importance metal Still, it is true that the pasta is still very much alive, and acetates texture is appearing.: They are no longer smooth glasses, but the surfaces are treated, either by recording them, burning or even incorporating inlays also hits hard all translucent and in terms of lenses, it seems the mirror wants out;. return to the dark lens and monochrome, uniform ".If you look at the graduates, there is a slight decline in the thick glasses and great pasta (even though they will always have your audience). Is catching metal and fine paste, respecting a few more features with less volume glasses. And after a few years with careys and black Havanas, stomping back color.But Lopez emphasizes, above all, that "design wins again booming, with fashion retro and vintage had been really stopped, but the crisis gives way to more imaginative times when new things are proposed." This concept is something that is very clear Laura Gonzalez, who notes that working with "designers who regard the spectacle as a beautiful, artistic quality and purpose. From there, maybe we can say that the colors are to last. The black may be an outdated point, but is still carrying because it goes with everything and there are people you can not remove it. To me, the biggest trend is flat with metal color, "he says. As regards the position of Spain in this field, González regrets that go "a little behind: when traveling and going to museums in New York, instead of looking at the pictures look at the ladies and I always end up saying ' Oh, what glasses ... '".
Digital threatAnd the future? How is it shaping up? One key lies in what we can give him the online market, which is gaining strength day by day. "In the medium term, the internet sales of optical products could become a real tsunami for the sector," says the editor of Wavelength. "Today, many optical rub the threshold of profitability and if such sale ends reaching penetration rates such as we see in other countries around us, I fear they will be forced to close," he says. An example of this is in Germany: there is expected in four years, 10% of optical close their doors due to the incursion of online sales. But the Internet is not a threat to all. From The Gafería, Laura Gonzalez notes that "only work with eight brands, and is very small companies, which have a very limited production is done to order. If I have trouble getting marks ?? months, imagine the consumer it is at home. Internet is not a concern for me. "Joaquim Gomicia, the issue of Internet should focus on legal aspects. "If any setting optic must meet certain technical legal requirements, and training of its staff, identical requirements must meet any other sales channel order to be considered legal. All kinds of sale of these products, either by the channel may be, must comply with current legislation collecting "he explains.Beyond the shadow of Internet, AEO president prefers to look to the lights starting to loom in the sector: "It is noticing a shift towards the upgrading of quality products, contrary to what we have lived up Now, when the price was the main attribute. But in addition, the industry is united in a common goal, educate institutions, governments and society of the importance of visual health. "
The sector and the crisisAccording to official data, the optical sector turnover of 1,630 million euros in 2012. 48% of the sector's turnover comes from the sale of ophthalmic lenses. This amount has been reduced by more than 17% in recent years. The second segment size of sales (22.3%) is that of frames for eyeglasses, which has decreased by 28.3%. The next segment in turnover are sunglasses, accounting for 13%, with a decrease in sales of about 34%. Contactology represents more than 16% of industry revenues (14.5% corresponds to the sales of contact lenses and 2.2% of the product for maintenance).
Do we care for our eyes?95% of Spaniards consider that the view is the most precious sense that we have and the one whose loss represents the most serious consequence. 83% would rather lose the taste before the hearing; ear 78% and 79%, which will reduce their wages. However, only 40% of the population has been subjected to a thorough visual examination in the last 12 months. In contrast, 58% has gone to the dentist or 67% to check your blood pressure.The main reasons for delaying their visual attention because they feel they are displayed correctly (72%) or do not perceive any symptoms (68%). Globally, women care more about their view than men: 66% of them make regular revisions, compared with 57% of men. 44% of young people never go to the eye doctor, either as a matter of price (44%) or because they believe it is not an urgent matter at this time (48%).In Spain there are currently 17 million presbyopes, representing 69% of people requiring optical services. Spanish children are the most wear glasses or contact lenses in Europe. Specifically, four in 10 children regularly use them, well above the European average (34%). Spanish renew our glasses every three and a half years, and our average expenditure per inhabitant was in 2012 of 34.90 euros (in Germany it is 54 euros and 86.94 euros in France). Only 29% of people who need vision correction is wearing his glasses at the wheel.
Just over a year ago, in late June 2014, a sigh of relief swept the 10,000 Spanish optical and gave respite to those who directly or indirectly live sector: Finally, the Government had decided not to raise VAT to eyeglasses and contact lenses, so that these products would remain at the reduced rate of 10%. Gone were several months of uncertainty in which the threat of this rise took many professionals think that this new twist in the middle of the crisis would force them to close down their businesses or adjusted, even more, the belt.
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| The optical sector review |
The measure would have affected them not only to them, more than 25 million Spaniards require vision correction systems-consider that 93% of those over 55 years old need glasses Cerca-, so that a rise of these products would have had a huge impact. As the president of the Spanish Federation of Associations of the Optical Industry (FEDAO) Ramon Noguera, then said "if the glasses and contact lenses have increased from 10% to 25% VAT, injury in the flow of users to some products must have been enormous need, plus involved a disproportionate social cost and irreversible calamity to eye health. "The industry knows it well: its economic performance is especially linked to the financial situation, so that a decline in revenue citizens almost immediately translates into a reduction in spending on such products. Some more, some less, it follows apañando with sunglasses time ago. So much so, that these years of crisis have led to a 25% decrease in the frequency of visits to the optometrist, and it is estimated that there are over four million people who do not wear glasses or not refilled their glasses because of their precarious situation . "The lower purchasing power of the population has caused a decline in the number of visual checks" agrees Joaquim Gomicia, president of the Association of Importers and Optical Goods Manufacturers (AEO). "Not only that, as regards the consumption of items vision correction has also been a tendency of necessity to consume low cost products, which, in most cases, has directly affected the quality of the products and, therefore, the quality of vision ".
IntrusivenessA clear example of this is offered by the top-blanket: 30% of all sunglasses sold in Spain are acquired in illegal stalls and stalls. And the less money is in the pockets of citizens, the more they resort to low-cost, even though it may lead to problems of visual health. Another example is pre-assembled glasses, that is, in those glasses we can find, as graduates, almost anywhere, from gas stations to tobacconists, from pharmacies to shops around a hundred. The figures speak for themselves: in 2012 nearly seven million units sold; of these, only 300,000 were dispensed in optics. "His spirit was initial emergency use, but now there are those who commonly used," said Ana Torrents, associate dean of the School of Optometry at the Polytechnic University of Catalonia (UPC), the presentation of the book status vision at work and leisure. "Users auto gradúan, they will testing both, and choose those that allow see larger objects, causing a harmful visual over correction". Furthermore, the fact that they have the same graduation for both eyes, and keep an equal distance between the pupils, something that does not happen in real life causes in the words of Torrents, "dizziness, headache and other symptoms eye strain".It coincides with Francisco Martin, optometrist and industry analyst through his blog Wavelength (www.longitudeonda.com): "The sale of visual enhancements out of optical stores, including street vendors or top blanket, it is a threat to the sector, but above all it is for the user. A person who acquires their products outside of an optical establishment shall not bear the advice of an eye care professional, even with no guarantee that the product being purchased It is approved and thus exempt cause a visual problem, moreover, in certain cases, such as sunglasses are not approved, this practice could end up involving a serious risk to their visual health. "In economic terms, a look at the figures for recent years gives us the measure of the situation until 2007, the optical sector enjoyed sustained growth that had been maintained over the past decade. In that year, turnover rose to 2.133 billion euros. Thereafter, he was chained down after descent to lose, in 2012, 25% of its turnover. This is a very different from what happens in western France, whose cumulative growth since 2008 has been about 10%. The decrease occurred both in the sale of ophthalmic lenses, and in mounts for eyeglasses and in the sunglasses. Only they have increased sales of contact lenses.
For many crises you have not is paradoxical that this drop in sales occurs in the historical moment in which most Spaniards have vision problems. According to the White Paper Vision in Spain, which follows developments in the sector between 2009 and 2012, the percentage of the Spanish population requiring vision correction has risen from 50.6% in 2008 to 53.4% from user 2012. The market is growing as the population ages: 20% to 17; 26.2% to 34; 42% to 44; 68.3% to 54, and 93% 55 and older.Moreover, and due to the increased use of near vision for managing computers and new technologies, we see that more and more young people suffering myopia are: the period population range between 45 and 54 years, precisely the greater purchasing power and more investment in optical products-and these patients need solutions for both distance vision to Cerca-, it has been increased by 500,000 people. However, this has not been reflected in a greater benefit for the optics. In this sense, the president of AEO notes that "the main weakness of the sector is the lack of importance that our society attaches to vision care, despite being one of the most vital human senses. At present, half the people need vision correction, and the percentage is increasing due to the use-or misuse of new technologies. Not aware of this may affect a greater number of traffic accidents or work, as well as a higher rate of school failure ".Strange marketThere are more paradoxes. Speaking of lenses, Francisco Martin explains that, although it has lost 25% in turnover, "the number of opticians has increased from 8,413 in 2003 to 10,022 in 2012. The amazing thing is that it has never gone down. We are the country with the densest network per capita and at the same time, fewer customers have by light and therefore less revenue per establishment ".But we leave the segment of distributors and see how things work in the glasses manufacturers. If we go to the frames, the Kings are the Italians: there are four giants Luxottica, Safilo, De Rigo, and Marcolin, that most of the pie is divided. Marchon also highlights the US and in Spain, Optim. The key to your business is the licensing agreements of great names in fashion. For example, Luxottica leads Ray-Ban, Dolce & Gabbana, Prada, Vogue, Ralph Lauren, Bulgari, etc. Safilo has its own brands such as Polaroid or Carrera and contracts with Dior, Gucci, Jimmy Choo, Max Mara ?? "Yes, it is true that foreign competition is well installed in Spain; they understood before us that the world is global," says Joaquim Gomicia. "When I say before we I mean the brands and products of all kinds:. Perfumes, clothes, shoes Han before internationalized its brands, but the Spaniards are leaving behind the notion that foreign firms are better and more glamorous And. in the global world, the Spanish products enjoy great recognition, "he continues.Gomicia plus AEO, Optim also chairs one of the Spanish companies "with more tradition in the world of licensing The work to Spain and the rest of the world. Right now, export of Spanish fashion brands to 62 countries ". Among their licenses appear Adolfo Dominguez, Agatha Ruiz de la Prada, Victorio & Lucchino, Roberto Verino or Armand Basi. With regard to ophthalmic lenses which move every year to 775.9 million euros, major manufacturers are Essilor, Hoya Lens and Carl Zeiss. In Spain are Indo and Prats, who, despite being far from the figures of the previous three, have enough development in our country.Plural universeAs for fashion trends, Antonio Lopez, co-founder of Optics Tuscany, notes that this is "a time when multitendencia live large and small sizes, thick and thin frames, round and rectangular shapes, metal and acetate ... There as many glasses styles and consumer profiles. " It coincides with Laura Gonzalez, co-founder of The Gafería, who, after noting that "takes all" suggests that in everyday encounters two very defined types of clients: "It's the one who wants a more discreet model because he prefers highlighting more personality than her outfit, looking somewhat minimalist, a stylish complement, but not distract attention And we also paged something radical;. They are people who combine their life around the glasses, living a culture around aesthetics and playing with accessories, so that your style of clothing is a function of the glasses, and vice versa. "While we are at this time multitendencia, we could outline what is moving in the design of glasses? In the field of sunglasses, Antonio Lopez notes that "begin to come not as large frames and regains importance metal Still, it is true that the pasta is still very much alive, and acetates texture is appearing.: They are no longer smooth glasses, but the surfaces are treated, either by recording them, burning or even incorporating inlays also hits hard all translucent and in terms of lenses, it seems the mirror wants out;. return to the dark lens and monochrome, uniform ".If you look at the graduates, there is a slight decline in the thick glasses and great pasta (even though they will always have your audience). Is catching metal and fine paste, respecting a few more features with less volume glasses. And after a few years with careys and black Havanas, stomping back color.But Lopez emphasizes, above all, that "design wins again booming, with fashion retro and vintage had been really stopped, but the crisis gives way to more imaginative times when new things are proposed." This concept is something that is very clear Laura Gonzalez, who notes that working with "designers who regard the spectacle as a beautiful, artistic quality and purpose. From there, maybe we can say that the colors are to last. The black may be an outdated point, but is still carrying because it goes with everything and there are people you can not remove it. To me, the biggest trend is flat with metal color, "he says. As regards the position of Spain in this field, González regrets that go "a little behind: when traveling and going to museums in New York, instead of looking at the pictures look at the ladies and I always end up saying ' Oh, what glasses ... '".
Digital threatAnd the future? How is it shaping up? One key lies in what we can give him the online market, which is gaining strength day by day. "In the medium term, the internet sales of optical products could become a real tsunami for the sector," says the editor of Wavelength. "Today, many optical rub the threshold of profitability and if such sale ends reaching penetration rates such as we see in other countries around us, I fear they will be forced to close," he says. An example of this is in Germany: there is expected in four years, 10% of optical close their doors due to the incursion of online sales. But the Internet is not a threat to all. From The Gafería, Laura Gonzalez notes that "only work with eight brands, and is very small companies, which have a very limited production is done to order. If I have trouble getting marks ?? months, imagine the consumer it is at home. Internet is not a concern for me. "Joaquim Gomicia, the issue of Internet should focus on legal aspects. "If any setting optic must meet certain technical legal requirements, and training of its staff, identical requirements must meet any other sales channel order to be considered legal. All kinds of sale of these products, either by the channel may be, must comply with current legislation collecting "he explains.Beyond the shadow of Internet, AEO president prefers to look to the lights starting to loom in the sector: "It is noticing a shift towards the upgrading of quality products, contrary to what we have lived up Now, when the price was the main attribute. But in addition, the industry is united in a common goal, educate institutions, governments and society of the importance of visual health. "
The sector and the crisisAccording to official data, the optical sector turnover of 1,630 million euros in 2012. 48% of the sector's turnover comes from the sale of ophthalmic lenses. This amount has been reduced by more than 17% in recent years. The second segment size of sales (22.3%) is that of frames for eyeglasses, which has decreased by 28.3%. The next segment in turnover are sunglasses, accounting for 13%, with a decrease in sales of about 34%. Contactology represents more than 16% of industry revenues (14.5% corresponds to the sales of contact lenses and 2.2% of the product for maintenance).
Do we care for our eyes?95% of Spaniards consider that the view is the most precious sense that we have and the one whose loss represents the most serious consequence. 83% would rather lose the taste before the hearing; ear 78% and 79%, which will reduce their wages. However, only 40% of the population has been subjected to a thorough visual examination in the last 12 months. In contrast, 58% has gone to the dentist or 67% to check your blood pressure.The main reasons for delaying their visual attention because they feel they are displayed correctly (72%) or do not perceive any symptoms (68%). Globally, women care more about their view than men: 66% of them make regular revisions, compared with 57% of men. 44% of young people never go to the eye doctor, either as a matter of price (44%) or because they believe it is not an urgent matter at this time (48%).In Spain there are currently 17 million presbyopes, representing 69% of people requiring optical services. Spanish children are the most wear glasses or contact lenses in Europe. Specifically, four in 10 children regularly use them, well above the European average (34%). Spanish renew our glasses every three and a half years, and our average expenditure per inhabitant was in 2012 of 34.90 euros (in Germany it is 54 euros and 86.94 euros in France). Only 29% of people who need vision correction is wearing his glasses at the wheel.
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