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Online hotel marketing strategy for 2016

Over 70% of hotels receives less than 35% of its direct sales online reservations.

Online hotel marketing strategy for 2016

This time of year many of the CEOs and Sales give the finishing touches to their sales and marketing budgets and plan 2016, the best time of year, just before the start of the season RFP (request for proposals, for their acronym in English). Here are the keys to planning online hotel marketing strategy for next year.

Page web.- The most important part of any online strategy is the website of the hotel. Important aspects to consider or at least to raise the suppliers or technical staff:

- Responsive design, because now Google penalizes pages that do not have it searches through mobile in.

- Promoting customer feedback, showing them that you increase online conversions.

- Upgrade the photos if they have more than three years, because they are key to the hotels.

- Hang videos fundamental in the sales process: a video about it on your website is a big selling point because Google also loves.

- Quickly Update content: does not seem to leave this task to others is the best idea when we live in an age where content is king. Refresh the web should be a matter of minutes.

- Web in different languages: numerous studies show that when the hotel page is translated into the language of their customers are more likely to book there directly.

- Landing pages and pop-up windows: if you can add to the site are very effective in capturing and retaining user data.

Booking engine

- The booking engine should be easy to use for the user. Many of them are great for revenue managers, but a minefield for the client, so from Hotelient recommend compare it with Booking and see the results.

- Show ons or extras when booking, as it is proven to increase revenue more than if exposed during the process. Booking does not and in those first moments the client surely what you are doing is to compare the prices of the hotel with an OTA.

- Create different booking engines for special offers: place the booking engine more and more pages with only some of the promotions of the hotel is vital to increase revenue. In Hotelient advise ask the provider if you can create something.

Connectivity

If the channel manager can not connect to Google, TripAdvisor, Trivago and other metasearch engines, look for alternative solutions.

- Separate the channel manager of the booking engine, because the success of the latter will depend on how the supplier invests to keep up with industry trends, so that separating both enable the hotel to move more freely between providers without discomfort.

Advertising / SEO

- If the hotel is already investing in Adwords but is not connected to Google HPA (Hotel Price Ads), the entrepreneur has to solve. Google also RLSA (Remarketing Lists for Search Ads) has better conversion rate and can be a smarter investment.

- The ads 'retargeting' have proven to be an interesting investment because studies show that customers visit about 20 pages before deciding where to book.

- The hotel should make sure your site is updated on keywords, description and SEO titles on all your pages.

- SEO is not just backlinks. Google uses over 200 algorithms, so do only one thing is not enough.

Reputation

- Reputation is the key not only to monitor but also to encourage direct sales.

- The hotel therefore must generate online reactions of customers to promote them through their social networks, website and videos.

Social media

- If the Community Manager is only promoting offers and showing pictures and videos of the hotel, the employer should ask him to stop or even replace him.

- Social networks have to do with storytelling, interaction and conversation. A rule of thumb is that only 20% of the content should be promotional; the rest should focus on the destination, events, interesting stories, interviews, etc.

- Create a YouTube channel with hotel videos, interviews and guest reviews it is also a great tool. 40% of all searches is video and this percentage is expected to rise to 70% by 2018.

Other technologies

- Social WiFi: solicit clients that connect to free WiFi through their social media profiles should be obvious to the hotels. This not only get more followers, but also get your e-mail that can be added to its marketing database.

- The concierge apps should be mandatory that give customers information about the hotel, including offers, events and more. According to recent studies, 85% of smartphone users prefer applications to mobile websites. The apps also reduce the cost of printing brochures and new directories. (See: 'Apps vs. mobile websites in the hotel sector', published by News HOSTELTUR tourism).

The consultant John Kearney is convinced that there are many more areas in which to think, but considers that these are a good start.

A recent study by Kearney reveals that over 70% of hotels receives less than 35% of its reserves for direct sales online. With the implementation of each of the points raised has managed to increase by 60% direct bookings while working in hotels. "It can be done and do not need to break your marketing budget for it."

And he concludes, "we can not live without the OTA, but we can take advantage of great technologies to ensure that we work for the hotel is getting a fair share of direct bookings." (See: 'Hotel Distribution: far be left to the OTA').

Short Hair 2016: hairstyles, shaved, foilyage blond pearl and new captive

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Discover side cut trendiest new colors and the beauty of winter and becomes cool.

The short haircuts that promise to attract the attention during the fall-winter 2015-2016, in truth turn out very short: the strands are minimal and their line changes from time to time.

Proposals hair fashion woman for the coming cold season are never equal to themselves, but rather reveal a desire for change continues in order to give suggestions and new ideas.

Side cut: one short cuts for 2016

Short haircuts: discover the fashion trends

The short haircuts that are part of the new proposals for the autumn-winter 2015-2016 are proven to be versatile and feminine at the center of all the tendencies here is the pixie and shaved in several versions.

The pixie cut is a very feminine and versatile fashion in the proposed version or punk rock and the etiquette for the most romantic lovers of the classic style, but it also lacks the pixie, in its most strong, sublimated by locks that They rise above their heads like small scaffolding and locks that are released on the head as animated by its own life.

Unmissable version that wants sublimated by different lengths and multicolored strands scattered in a seemingly random on his head, absolutely not least the pixie animated by a slight effect messy, that much is inspired by a fake disheveled for a perfect result "just dropped from the bed ": the strands are combed so as to be decomposed and diverge animating the cut.

The pixie etiquette appears to be one that has a measured line and never over the top: the strands are neatly arranged and combed over his head and a fringe or a tuft side vision complete it neat and combed overall.

Among the most popular are shaved short side cut: this cut is featured on one side of the head shaved, shaving the length varies according to the tastes of the features, from a few millimeters to a shave to the skin, while a tuft side, maxi and imposing, stands on the opposite side of the head restraining the scene with the shorter side and shaved the hair.

Tints fashion: how to be cool for 2016

Among the must-see colors for autumn-winter 2015-2016 are the foilyage and blond pearl two special colors and that will be both appreciated.

The foilyage is a technique that is obtained giving the hair an endless variety of reflections and not touching the roots, but it affects only the tips: lengths are brightened, taking into account the natural color of the base, and appear as a natural result sun-kissed effect.

The blond pearl is a particular shade of blonde that is characterized by poor shade of yellow, but has a slightly darker: this color is suitable for persons who have fair skin and freckles.

Will lightning strike twice? 2016 Kia Optima debuts at the NY Auto Show

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It’s no query that the Kia Optima was a significant achievement for the product when they launched the remodeled third creation design five years ago. Since then, it’s been not only a significant revenue growth, but flexible leading for the product seeing time as a multiple and even a competition car. Nowadays, Kia follows up this sword-changing design with the newly 2016 Kia Optima, the enhanced growth of what they believe creates them take a position out.

2016 Kia Optima debuts at the NY Auto Show

The external design is remarkably Western, having a fresh yet efficient design that still preserves it irreconcilability. That’s something that can be hard to handle when trying to refresh a acquainted design. Its all-new look begins with the top part, recently expanded competition nasal area bbq grill.

The Optima preserves a very strong game automobile overall look, with extensive back waist and part sections that are austere, but not boring. This new Optima advantages from a brought up outdoor patio lid and LED lighting designed to look like the Optima equals the not-so-distant relative of its other four-doorway, the Kia Cadenza.

Powering the elite four-door is a group of 3 of Google to fulfill different client needs. Two Google bring over from the last design, the 2.4-liter GDI four tubes and the 2.0-liter turbo compresseur. What’s new to the Optima is a compact sized 1.6-liter turbocharged four cylindrical tube for more energy performance. This motor will put out 178 horse energy and 195 pound-feet of twisting, which will be mated to Kia’s first seven-speed double clutch program gear box. All energy from the Google leads directly to the top part tires.

Drivers and travelers will find that the cottage of the new Optima has a bigger and more relaxed experience. Many of the contact factors have been walked up illustrating motivation from other elegant Kia designs. There are more soft-touch components presented throughout and it is accented with metal accessories. There is a feeling that the car owner is the actual concentrate of the car, with the better, more specific connections enhanced for improve ergonomics.

Newly to the Optima equals the new UVO connection program that features solutions that were not provided in the past iteration: Geo-fencing, Rate Aware, and Generating ranking. It will also be completely able of developing the Android operating program Automatic and The apple company Car Play cellular connections.

Pricing for the modified Optima will be declared later this season, when the Kia equals set to go for selling. The Optima has flourished and separated itself in a very populated, yet complicated section. This car, however, has equaled the outline in the formula and we’re desperate to get our arms on one and see if the product can re-capture the miracle.