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8 free online courses supported by Google

Today's professionals must update their knowledge to keep up with market trends and develop the skills required by companies. To do this, there are many courses you can take online and free form, but the variety is great. To help, you approach backed by Google 8 courses with certification organizations and Spanish institutions to which you can already access by Activate platform:

8 free online courses supported by Google

1. Digital Marketing Course

Certified by IAB Spain, the 40-hour course teaches the basics of technology and the digital world, e-commerce, SEO and SEM, social networks, mobile devices, web analytic and entrepreneurship. Also they teach make a business plan to start a venture.

2. Course Web Analytic

In 40 hours, the School of Industrial Organization taught to analyze and interpret data traffic and discover what content is more traffic and generate more interest among users and customers, and how many individuals visit the pages.

3. Course on Electronic Commerce

Learn how to buy and sell products and services online and spend your business the traditional way online. 40 hours, the course is certified by the School of Industrial Organization.

4. Development Course Apps

If you want to find out how to enter an industry that is estimated to generate 4,600 million in the US alone in 2015, this course teaches how to create mobile apps and outlines the basics of the process in relation to the design and programming. It is certified by the Completeness University of Madrid (UCM) and takes about 40 hours.

5. Cloud Computing Course

The cloud storage offers many possibilities for professionals and companies. Discover how to transform your business through this tool and reduces your costs. The course is 40 hours and is certified by the School of Industrial Organization.

6. Course Web Development

Another major skills that values the market today, the website design is key to project a professional image. In 40 hours, the University of Alicante (UA) teaches about the beginnings of the web and its development to the present, as well as the process of creating web pages through HTML5.

7. Course Personal Productivity

The Santa Maria la Real Foundation will teach the tools and processes to be more productive in your job search and project development. There are 40 hours of lessons.

8. Schedule of Entrepreneurship

Ideal for those who are considering taking, discover how the world works and how to implement your ideas effectively. It is certified by the AU and lasts 40 hours.

CCI accuses Google India of abusing search dominance

By 11:20 AM No comments:

The Indian government has accused Google of manipulating search engine results in order to favor their own products.

The Indian government has received complaints from companies that compete with Google in the digital market, which have accused the company of Mountain View not respect the competition.

CCI accuses Google India of abusing search dominance

Specifically, the protests of major companies like Facebook, Microsoft, the map division of Nokia or eCommerce store Flipkart, India have made the Competition Commission has been investigating Google animated, pointing in Economic Times.

In that sense, the Indian agency has the example of the European Commission, who are involved in a legal dispute with Google, which it accuses of harming competition and give preference to their own products.

For Google India it has until Sept. 10 to respond to the allegations of India Competition Commission, and commented that if the company eventually loses his mind Larry Page could be forced to pay a fine equivalent 10 percent of its revenue in China.

The truth is that India is one of the most important in the field of Internet adoption and usage of mobile devices, which makes it very appealing for companies countries.

12 Tips on SEO and Marketing

By 12:45 PM No comments:

One expert recommends think and behave as a user as an advanced professional, but always respecting the criteria of the technical.

12 Tips on SEO and Marketing

One of the leading experts in SEO Search Engine Optimization--from English, that is, web search engine positioning has developed a synthetic list of twelve recommendations for any company or individual benefit of this technique to the fullest. The analyst in question, Ian Harris, recognizing that this area is in full transformation, however, recommended to keep some of its principles are still valid because, at least in the field of marketing. Their advice is:

1. Correctly Understand the Google Knowledge Graph. This database will improve the rest of their efforts.

2. Think like a user. First, however, you must ask whether you really know how this average surfer.

3. Remember that your business is unique. Do not obsess about copying what their opponents.

4. Develop a precise scheme leading to a realistic profit margin.

5. Despite globalization, do not despise the local. You live and have their business in a particular site.

6. Cloud expression. Without falling into the dispersion, handle synonyms because they will help to enrich what counts in the internet and facilitate searches of your audience.

7. Social networking is not only a useful addition, in most activities are now an essential element.

8. There are now living beyond Google. Yes, it is the main search engine, but has introduced interesting new competitors. You discover them.

9. Keep up to date about the so-called "semantic technology".

10. Combine this attitude with respect to professionals and specialists in each field: webmasters, technical web analytic, SEO, SEM, etc.

11. Avánzase the future. You must keep abreast of the latest trends to anticipate what will happen in his speaking--digitalmente sector.

12. In any case, do not venture to go risky shortcuts. Currently, standardized mechanisms work in the search engines and the Web in general.

Google's problems with the Alphabet online brand

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Google explains why ecommerce sites put their cards in advertising

By 11:36 AM No comments:

The sale of advertising space within these sites emerged as an alternative source of income for online retailers.

When we think of how an eCommerce generates income, we tend to think of the sales transaction on the web, which is an extension of traditional business or even the main business of enterprises that use Internet as sole sales channel (pure players ).

ecommerce sites put their cards in advertising

Today, many have identified a new revenue stream for your business: advertising within the site.

In 2005, 10 years ago, eBay was the Raider in this paradigm shift and was encouraged to find alternatives to monetize its large digital hearing forms.

ECcommerce sites now account for much of the traffic on the Internet, even more important when we think in terms of traffic on mobile devices.According to ComScore, in 2014 in Latin America, these sites generate over 95,000 million page views, and 9,500 million in Argentina.Internet gives consumers the power to evaluate, research and purchase online, changing consumer habits of Latinos.Multichannel shoppingToday there are no buyers "online" and "offline", simply consumers with a multichannel experience.In this process, the consumer typically uses the Ecommerce to find information, compare prices and see recommendations, since visitors seldom go on to become sales.Besides the high volume of visitors they receive daily online shopping sites, they have another important asset: information about their audiences.For example: gender, age, demographics and interests. This degree of segmentation has tremendous value for advertisers because it allows them to run their campaigns to specific and purchase intent audiences.That is why already for years online shopping sites have become strategic players in terms of Internet advertising.In Latin America, one of the pioneers in implementing advertising within the site was the Brazilian chain Magazine Luiza, with AdSense for search. Each time a user had a search within the site, an ad is displayed at the bottom of the results page.Not seeing a negative impact or conversion rate, or the user experience, since the retailer is allocating revenues from advertising sales to new marketing actions.Today, many eCommerce companies trading platforms using ads as a way to monetize their digital inventory without incurring incremental costs and accessing a simple way to manage campaigns.According Tassia Sofia, Marketing Manager of the Brazilian retailer Machine Vendas, the area of Trade Marketing operates not only as an advertiser but also as a publisher: "Due to the simplicity of the process of selling inventory through the Google platform AdExchange, we can better focus our efforts on specific projects to better serve the needs of our advertisers. Currently the income generated by selling advertising are a new line of business for machine bands ".In line with this trend, Cnova Brazil created a new business unit called Supernova to manage advertising campaigns in some of the largest eCommerce portals country: Casas Bahia, Extra and Ponto Frio. The audiences of these sites are comparable with major portals in Brazil and are even selling their audiences programmatically.Towards the futureThe future lies in providing innovative ways for advertisers to better target their campaigns in this new channel.Imagine, for example, if an advertiser shampoo for children, which would have the option of serving their campaigns in sections of games and furniture for children.Surely they will give the desired segment. Some advertisers like Netflix are buying inventory programmatically and are observing a significant impact on the return of their campaigns.Leveraging these advantages eCommerce sites, advertisers can use these new media to better communicate with their audiences and gain access to valuable information that allows them to make better segmentation

The equation is beneficial to all parties.Better experience for users to receive relevant ads, better return for the advertiser to reach their audience more effectively target and also for the retailer. The latter generates more intelligence in terms of audience profile and navigating your site also displays a new source of revenue with significantly higher margins to the core business.This strategy provides a livelihood to continue investing in what they do best oline sales sites, which sell products and services online.

Meet the new Google Chromebook 13

By 5:37 AM No comments:

The new computer technology is manufactured by Dell in the US and costs only $ 399; Google launched its first Chromebook in 2011.

Google Chromebook 13

Google has Microsoft in its sights firmly with its new Chromebook, which is a superpower for the workplace.The new Chromebook 13, manufactured by Dell, is the dream of a worker: a battery with a duration of 12 hours, a fast Intel Core i5 processor and six seconds of boot time.It's also great for IT departments: it is virtually immune to malware, requires 69% less work to install and virtually never needs support.Also it costs only $ 399 (enhanced version costs $ 899) and will be released in September.Since the Chromebook are essentially web browsers with a screen and a keyboard, they have been unable to operate a corporate software created by large companies. Recently, however, many applications of these businesses are opting for cloud, allowing web operate them ... meaning that the Chromebook are increasingly suitable for the job.However, Google wanted to push further the Chromebook in the workplace. In an attempt to get even a small portion of the corporate PC market dominated by Microsoft, technological asked several improvements to the ChromeOS operating system operating the Chromebook, doing to be ready for the workplace.The Chromebook can now join as virtual private networks in corporate networks and even run applications that require Windows or Mac. The boys and girls of IT can manage a huge fleet of these things (tens of thousands) with a simple software. The Chromebook can store files on a hard drive with greater ease than before.Starbucks already signed with Google and Netflix as its first customers. The two companies are currently using Chromebooks for work in certain departments. Starbucks is likely to try them in their retail outlets, according to Google.Google first introduced the Chromebook in 2011. It was considered very extravagant at the time, but found a niche market, especially in the educational systems.The Chromebook are among the fastest growing segments of the notebook market, as its sales are increasing by 38% in the second quarter of 2015, according to NPD. Sales of Windows laptops rose only 6%.

Google presents Material Design Lite to bring your design to the web

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Google presented the design lines material design in late June last year, with the intention of having a unified look for both Android itself and for the rest of your design applications. The bet went well, I think a lot of people and we have even seen how projects have appeared to carry desktops.

But what about the web? Developers Google team, which is responsible for development of tools and learning materials for developers, just introduced by a post on a new framework aimed Medium to material design can be implemented on web pages.

Material Design Lite

His name is Material Design Lite (CDM), and includes like buttons, check boxes, input fields, fonts and a whole array of components that follow the lines established by Google design using CSS, JavaScript and HTML. And best of all, it's ready for web designers can use it with any framework.It is a complementary implementation developed by Polymer Paper Elements, which allows developers to use only parts in existing material design the complete code. For example, you could insert a graphic design to any existing CDM web without having to implement the entire design.Google has created a small blog that shows what material design could offer the blogosphere, and has raised the Template so that it is accessible to everyone. In addition, it has also MDL code available to developers both through its network of content distribution as Github.

Comcast’s Google Fiber Rival Will Be Laughably Expensive

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Comcast’s forth-coming Gigabit Pro support which guarantees rates of speed of capable two gigabits per second will price $299.95 monthly with a two season contract, plus as very much like $1,000 in set up and initial charges according to a web page on the Comcast XFinity web page identified by DSL Reviews. That’s more than four periods the $70 monthly price of Search engines Fibers in Might Town.

Comcast’s Google Fiber Rival Will Be Laughably Expensive

The Gigabit Pro web page says the support should be useable within one-third of a distance of Comcast’s current fiber system, but also has a record of particular places in which it should soon constitute available. Many of the places are ones that either so soon have or are required to soon have gigabit online relationships such as Knoxville, Tennessee; The atlanta place, Georgia; plus the San Francisco Bay Area indicating that stress from Search engines Fibers and other opponents may lastly be pushing Comcast to get into the gigabit industry.

The number of places around the nation that already have gigabit fiber Online solutions available has continuously improved in previous periods season. Search engines has declared several new places for its Search engines Fibers effort Millennium Weblink has bogged down combined out support to choose communities in several places and regional projects have pushed telcos head-on.

Comcast first declared Gigabit Pro a few months ago, appealing that it will provide either Gigabit Pro fiber relationships or a one gigabit relationship over conventional wire to most of its US clients by the end of the season. The statement guaranteed that the support would be available in The atlanta place in May.

Chrome OS Gets Major Push from Google

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Android operating system, Google’s mobile OS and Apple’s iOS have about the same business in the U.S., however in growing areas, Android operating system is positioned to control at least for the next few years. It looks that it is with this in head that Search engines is making a force to get individuals to use its Firefox OS, which abilities its Chrome book, laptop computer, computers.

Chrome OS Gets Major Push from Google

Chrome OS is an OS based on the Linux system kernel and developed by Search engines to perform with web programs, as well as set up programs. Originally, Firefox OS was mostly a genuine web slim customer os, with only a few local programs, however, Search engines progressively started motivating designers to make packed programs, some of which can perform off-line.

Earlier this week, Search engines declared a number of new items developed to advertise Firefox OS. I am making reference to the as well Chromebit. This is a little system that looks like a bigger edition of an USB generate which can turn any observe with an HDMI video slot into a usable computer.

Chrome bit will allow you to get connected to a Wi-Fi system and run Google Firefox internet browser. From here you can check Google mail or watch YouTube through Google Firefox OS. You will call for all but the PC, because long as you have an HDMI observe, wi-fi key-board, and computer mouse and of course the Online access.

Google seems that this type of system will be valued by someone in an online restaurant in an area such as Philippines who has to depend on mature devices, but still would care to get a quicker online access.

There will also be several new laptop computer computers available with Firefox OS. Asus will have an all steel system that is being charged as a combination between a product and a laptop computer with a tag of just under $250. Moreover, we can also anticipate seeing two new laptop computer computers from Hisense, a China international white products and electronic devices producer and Whirlpool, a China international technology and devices for the home company, which will cost $149.

Toward that end, you may remember that last year Search engines was enjoying with the idea of applying blimps and balloons to make Online connection in non-urban and distant places. Described previously how Android operating system is popular in growing marketplaces. Search engines are trying to do the same with Firefox OS.

In the problem, once the OS is approved, it appears to adhere to that if you are operating Firefox OS, you will also be using Google mail and Search engines Documents as your office package. This makes classes and growing marketplaces like Indian and Thailand a start.

Google Announces Plans For Virtual Mobile Network

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At the Mobile World The legislature in Spain's capital, Search engines formally declared its objectives to create a system to offer wi-fi cell phone services in the U. S. Declares straight to customers. Search engines is set to become a mobile exclusive system owner, or MVNO, which would allow the organization to offer wi-fi support under its own product name without accepting to have control the system it is working on. Search engines said that its mobile system would be a relatively small-scale support and was not designed to contest with the big four providers in the U.S.

Google Announces Plans For Virtual Mobile Network

Rumors initially appeared in Jan that Search engines might be preparing a move into the wi-fi market. Google’s new wi-fi support code named "Project Nova," will allow members to easily move between cellular and Wi-Fi alerts and between the masts of aggressive cell phone networks

Currently, Verizon wireless Emails Inc. is the top gamer in the wi-fi market, followed by AT&T Inc., Dash and T-Mobile. Rumors has swirled that Search engines has joined into contracts with Dash and T-Mobile to sell its support on their systems.

Google has made up discovering new places of company over the last few years, such as high-altitude hot-air balloons, satellite, and solar-powered drones. Search engines say the move into new marketplaces will help the organization broaden its income platform and discover various places of potential development. Google’s move into the wi-fi market may also help the organization offer more in its electronic marketing company in the face of increasing competitors for its primary company.

Google’s potential to efficiently go through new marketplaces could be troublesome for the wi-fi market. A Search engines wi-fi support coming into the extremely aggressive market could have huge results on the market and could frighten other providers into providing better offers. The perception has priority. When Search engines declared Search engines Fibers, the company’s Internet and TV support this year conventional ISPs scrambled to contend by providing quicker rates of speed at many affordable costs.

Top 15 Google Maps Pac-Man Spots

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Nowadays on the Online, the Search engines Charts group forced out one of the biggest, if not the biggest, Apr Fools’ Day happy Easter time! While you’re checking out a map in the World Wide Web browser, you can simply just click a Pac-Man symbol in the reduced remaining area. Doing so allows you perform Pac-Man right there in Search engines Charts, using actual places as your stages. You can run the little laugh at up and down town roads, gobbling up little spots while the spirits give pursuit. Seriously, it’s awesome.

Top 15 Google Maps Pac-Man Spots

We made the decision to check out Search engines Charts for the most mind-blowing Pac-Man places in the WIRED article globe. We’re centered in San Francisco, but information manager Gloria Dreyfuss does her factor in Birkenstock Boston, and there’s a rag-tag group of article kinds knocking on computer keyboard in New You are able to City. So we selected five maps from each town where WIRED accepts an agency: five in SF, five in Birkenstock Boston, and five in NYC. Plus, there’s a reward stage in the fuse for those of you who exactly want to set the biggest ranking possible and obvious stage after stage after stage. You’re welcome.