Facebook not only represents an opportunity to connect to individuals, but to the companies. According to Jorge Lisauskas, Entrepreneurship Manager for Latin America of the social network, there are already 400,000 companies present on the platform, which represents a quarter of the total of existing firms in the country.
In order to expand the number of businesses using Facebook, this year will be carried out training for entrepreneurs who want to learn to use the tools that have the social network to help boost business. The first phase of these training sessions will be held in the framework of Digital ExpoMiPyme today, August 13, and tomorrow, at Pavilion 4 of Corferias in Bogota.
A second event same characteristics will be held in Barranquilla in late September and October, Medellin will host the same initiative.
Six conferences will be held to give a complete picture on Facebook and will be attended by specialized staff that will help answer specific questions.
"We have a tool for a specific targeting at low cost. What Facebook offers help reach different audiences without incurring a huge investment. There is the possibility to invest the amount that best suits your budget from a dollar a day, "he said in reference to the system Lisauskas advertisements.
According to a study conducted by Deloitte, Facebook accounted investments in the region, up to 21,000 million dollars in 2014. According Lisauskas, most of that amount was taken small and medium enterprises.
"Many companies develop in Facebook not only to reach the local market but also the global market. Many companies plan to export, "said the manager of Facebook in Colombia, Sandra Quintero.
"Most people do not understand what is the difference between a profile and a page. With the latter, you can reach more people and measuring tools that help with decision making are provided "she told TIME THE Lisauskas.
Facebook pages (or 'Pages') are adapted to different types of businesses. Not the same create a page for companies in the real sector for technology. In each type, specific tools are available.
"Facebook is a social network when we speak in business terms. Facebook is a marketing platform when we talk in terms of business. As companies, Facebook is used to connect with customers, "said Quintero.
The differences between a page and a profile
In a profile can have up to 5,000 friends. On one page, the number of fans is unlimited.
On the page you can indicate contact details. People can leave comments about your service or product.
In addition, detailed information on who access the page, the number of "Like", figures on display video, performance of each shared content, scope and number of interactions, etc. is provided.
Facebook will ask you what type of business you have and depending on that certain tools will be provided.
It is recommended that each business use tools to segment to which you want to reach. The platform allows even hit people for town and region.
About ads
To learn more about what Facebook offers for business, visit Facebook.com/business
You may invest from $ 1 a day in ads. A smaller amount allocated to this area affects the scope of the advertising raised for a campaign.
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| Learn how to use Facebook to promote your business |
In order to expand the number of businesses using Facebook, this year will be carried out training for entrepreneurs who want to learn to use the tools that have the social network to help boost business. The first phase of these training sessions will be held in the framework of Digital ExpoMiPyme today, August 13, and tomorrow, at Pavilion 4 of Corferias in Bogota.
A second event same characteristics will be held in Barranquilla in late September and October, Medellin will host the same initiative.
Six conferences will be held to give a complete picture on Facebook and will be attended by specialized staff that will help answer specific questions.
"We have a tool for a specific targeting at low cost. What Facebook offers help reach different audiences without incurring a huge investment. There is the possibility to invest the amount that best suits your budget from a dollar a day, "he said in reference to the system Lisauskas advertisements.
According to a study conducted by Deloitte, Facebook accounted investments in the region, up to 21,000 million dollars in 2014. According Lisauskas, most of that amount was taken small and medium enterprises.
"Many companies develop in Facebook not only to reach the local market but also the global market. Many companies plan to export, "said the manager of Facebook in Colombia, Sandra Quintero.
"Most people do not understand what is the difference between a profile and a page. With the latter, you can reach more people and measuring tools that help with decision making are provided "she told TIME THE Lisauskas.
Facebook pages (or 'Pages') are adapted to different types of businesses. Not the same create a page for companies in the real sector for technology. In each type, specific tools are available.
"Facebook is a social network when we speak in business terms. Facebook is a marketing platform when we talk in terms of business. As companies, Facebook is used to connect with customers, "said Quintero.
The differences between a page and a profile
In a profile can have up to 5,000 friends. On one page, the number of fans is unlimited.
On the page you can indicate contact details. People can leave comments about your service or product.
In addition, detailed information on who access the page, the number of "Like", figures on display video, performance of each shared content, scope and number of interactions, etc. is provided.
Facebook will ask you what type of business you have and depending on that certain tools will be provided.
It is recommended that each business use tools to segment to which you want to reach. The platform allows even hit people for town and region.
About ads
To learn more about what Facebook offers for business, visit Facebook.com/business
You may invest from $ 1 a day in ads. A smaller amount allocated to this area affects the scope of the advertising raised for a campaign.
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