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8 free online courses supported by Google

Today's professionals must update their knowledge to keep up with market trends and develop the skills required by companies. To do this, there are many courses you can take online and free form, but the variety is great. To help, you approach backed by Google 8 courses with certification organizations and Spanish institutions to which you can already access by Activate platform:

8 free online courses supported by Google

1. Digital Marketing Course

Certified by IAB Spain, the 40-hour course teaches the basics of technology and the digital world, e-commerce, SEO and SEM, social networks, mobile devices, web analytic and entrepreneurship. Also they teach make a business plan to start a venture.

2. Course Web Analytic

In 40 hours, the School of Industrial Organization taught to analyze and interpret data traffic and discover what content is more traffic and generate more interest among users and customers, and how many individuals visit the pages.

3. Course on Electronic Commerce

Learn how to buy and sell products and services online and spend your business the traditional way online. 40 hours, the course is certified by the School of Industrial Organization.

4. Development Course Apps

If you want to find out how to enter an industry that is estimated to generate 4,600 million in the US alone in 2015, this course teaches how to create mobile apps and outlines the basics of the process in relation to the design and programming. It is certified by the Completeness University of Madrid (UCM) and takes about 40 hours.

5. Cloud Computing Course

The cloud storage offers many possibilities for professionals and companies. Discover how to transform your business through this tool and reduces your costs. The course is 40 hours and is certified by the School of Industrial Organization.

6. Course Web Development

Another major skills that values the market today, the website design is key to project a professional image. In 40 hours, the University of Alicante (UA) teaches about the beginnings of the web and its development to the present, as well as the process of creating web pages through HTML5.

7. Course Personal Productivity

The Santa Maria la Real Foundation will teach the tools and processes to be more productive in your job search and project development. There are 40 hours of lessons.

8. Schedule of Entrepreneurship

Ideal for those who are considering taking, discover how the world works and how to implement your ideas effectively. It is certified by the AU and lasts 40 hours.

CCI accuses Google India of abusing search dominance

By 11:20 AM No comments:

The Indian government has accused Google of manipulating search engine results in order to favor their own products.

The Indian government has received complaints from companies that compete with Google in the digital market, which have accused the company of Mountain View not respect the competition.

CCI accuses Google India of abusing search dominance

Specifically, the protests of major companies like Facebook, Microsoft, the map division of Nokia or eCommerce store Flipkart, India have made the Competition Commission has been investigating Google animated, pointing in Economic Times.

In that sense, the Indian agency has the example of the European Commission, who are involved in a legal dispute with Google, which it accuses of harming competition and give preference to their own products.

For Google India it has until Sept. 10 to respond to the allegations of India Competition Commission, and commented that if the company eventually loses his mind Larry Page could be forced to pay a fine equivalent 10 percent of its revenue in China.

The truth is that India is one of the most important in the field of Internet adoption and usage of mobile devices, which makes it very appealing for companies countries.

12 Tips on SEO and Marketing

By 12:45 PM No comments:

One expert recommends think and behave as a user as an advanced professional, but always respecting the criteria of the technical.

12 Tips on SEO and Marketing

One of the leading experts in SEO Search Engine Optimization--from English, that is, web search engine positioning has developed a synthetic list of twelve recommendations for any company or individual benefit of this technique to the fullest. The analyst in question, Ian Harris, recognizing that this area is in full transformation, however, recommended to keep some of its principles are still valid because, at least in the field of marketing. Their advice is:

1. Correctly Understand the Google Knowledge Graph. This database will improve the rest of their efforts.

2. Think like a user. First, however, you must ask whether you really know how this average surfer.

3. Remember that your business is unique. Do not obsess about copying what their opponents.

4. Develop a precise scheme leading to a realistic profit margin.

5. Despite globalization, do not despise the local. You live and have their business in a particular site.

6. Cloud expression. Without falling into the dispersion, handle synonyms because they will help to enrich what counts in the internet and facilitate searches of your audience.

7. Social networking is not only a useful addition, in most activities are now an essential element.

8. There are now living beyond Google. Yes, it is the main search engine, but has introduced interesting new competitors. You discover them.

9. Keep up to date about the so-called "semantic technology".

10. Combine this attitude with respect to professionals and specialists in each field: webmasters, technical web analytic, SEO, SEM, etc.

11. Avánzase the future. You must keep abreast of the latest trends to anticipate what will happen in his speaking--digitalmente sector.

12. In any case, do not venture to go risky shortcuts. Currently, standardized mechanisms work in the search engines and the Web in general.

Google's problems with the Alphabet online brand

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Google explains why ecommerce sites put their cards in advertising

By 11:36 AM No comments:

The sale of advertising space within these sites emerged as an alternative source of income for online retailers.

When we think of how an eCommerce generates income, we tend to think of the sales transaction on the web, which is an extension of traditional business or even the main business of enterprises that use Internet as sole sales channel (pure players ).

ecommerce sites put their cards in advertising

Today, many have identified a new revenue stream for your business: advertising within the site.

In 2005, 10 years ago, eBay was the Raider in this paradigm shift and was encouraged to find alternatives to monetize its large digital hearing forms.

ECcommerce sites now account for much of the traffic on the Internet, even more important when we think in terms of traffic on mobile devices.According to ComScore, in 2014 in Latin America, these sites generate over 95,000 million page views, and 9,500 million in Argentina.Internet gives consumers the power to evaluate, research and purchase online, changing consumer habits of Latinos.Multichannel shoppingToday there are no buyers "online" and "offline", simply consumers with a multichannel experience.In this process, the consumer typically uses the Ecommerce to find information, compare prices and see recommendations, since visitors seldom go on to become sales.Besides the high volume of visitors they receive daily online shopping sites, they have another important asset: information about their audiences.For example: gender, age, demographics and interests. This degree of segmentation has tremendous value for advertisers because it allows them to run their campaigns to specific and purchase intent audiences.That is why already for years online shopping sites have become strategic players in terms of Internet advertising.In Latin America, one of the pioneers in implementing advertising within the site was the Brazilian chain Magazine Luiza, with AdSense for search. Each time a user had a search within the site, an ad is displayed at the bottom of the results page.Not seeing a negative impact or conversion rate, or the user experience, since the retailer is allocating revenues from advertising sales to new marketing actions.Today, many eCommerce companies trading platforms using ads as a way to monetize their digital inventory without incurring incremental costs and accessing a simple way to manage campaigns.According Tassia Sofia, Marketing Manager of the Brazilian retailer Machine Vendas, the area of Trade Marketing operates not only as an advertiser but also as a publisher: "Due to the simplicity of the process of selling inventory through the Google platform AdExchange, we can better focus our efforts on specific projects to better serve the needs of our advertisers. Currently the income generated by selling advertising are a new line of business for machine bands ".In line with this trend, Cnova Brazil created a new business unit called Supernova to manage advertising campaigns in some of the largest eCommerce portals country: Casas Bahia, Extra and Ponto Frio. The audiences of these sites are comparable with major portals in Brazil and are even selling their audiences programmatically.Towards the futureThe future lies in providing innovative ways for advertisers to better target their campaigns in this new channel.Imagine, for example, if an advertiser shampoo for children, which would have the option of serving their campaigns in sections of games and furniture for children.Surely they will give the desired segment. Some advertisers like Netflix are buying inventory programmatically and are observing a significant impact on the return of their campaigns.Leveraging these advantages eCommerce sites, advertisers can use these new media to better communicate with their audiences and gain access to valuable information that allows them to make better segmentation

The equation is beneficial to all parties.Better experience for users to receive relevant ads, better return for the advertiser to reach their audience more effectively target and also for the retailer. The latter generates more intelligence in terms of audience profile and navigating your site also displays a new source of revenue with significantly higher margins to the core business.This strategy provides a livelihood to continue investing in what they do best oline sales sites, which sell products and services online.

Meet the new Google Chromebook 13

By 5:37 AM No comments:

The new computer technology is manufactured by Dell in the US and costs only $ 399; Google launched its first Chromebook in 2011.

Google Chromebook 13

Google has Microsoft in its sights firmly with its new Chromebook, which is a superpower for the workplace.The new Chromebook 13, manufactured by Dell, is the dream of a worker: a battery with a duration of 12 hours, a fast Intel Core i5 processor and six seconds of boot time.It's also great for IT departments: it is virtually immune to malware, requires 69% less work to install and virtually never needs support.Also it costs only $ 399 (enhanced version costs $ 899) and will be released in September.Since the Chromebook are essentially web browsers with a screen and a keyboard, they have been unable to operate a corporate software created by large companies. Recently, however, many applications of these businesses are opting for cloud, allowing web operate them ... meaning that the Chromebook are increasingly suitable for the job.However, Google wanted to push further the Chromebook in the workplace. In an attempt to get even a small portion of the corporate PC market dominated by Microsoft, technological asked several improvements to the ChromeOS operating system operating the Chromebook, doing to be ready for the workplace.The Chromebook can now join as virtual private networks in corporate networks and even run applications that require Windows or Mac. The boys and girls of IT can manage a huge fleet of these things (tens of thousands) with a simple software. The Chromebook can store files on a hard drive with greater ease than before.Starbucks already signed with Google and Netflix as its first customers. The two companies are currently using Chromebooks for work in certain departments. Starbucks is likely to try them in their retail outlets, according to Google.Google first introduced the Chromebook in 2011. It was considered very extravagant at the time, but found a niche market, especially in the educational systems.The Chromebook are among the fastest growing segments of the notebook market, as its sales are increasing by 38% in the second quarter of 2015, according to NPD. Sales of Windows laptops rose only 6%.