Often we meet with people who think that the Internet is Google, because in fact the logo and the services of the Mountain View company found in every corner of the network.
In fact, actually it is not going very misguided, since today Internet is controlled in one way or another by Google. And it is that on the one hand we find Android, the operating system of the company that is already implemented in more than 40% of devices that connect to the Internet. Moreover the company controls the network advertising system by Google Adsense, and top it off with distance your browser is the most used in the world. How not going to relate to Google with Internet? If what he says is going to mass!
View this company's influence on the day-to-day Internet, it is necessary to adapt the web pages so that they can adapt to the tastes of the popular search engine, because otherwise our amazing page could be forgotten and end renegade completely dismounting. And if we are talking over online stores where user traffic and potential customers is vital, things get even more entangled. Hence we are going to see this time a list of ten tips for positioning an online store in search engines, especially in Google.
1. Design responsive
Google has recently begun to give a vital importance to the design of web pages to be "responsive", which would mean that they can be adapted to any Internet access device without walking creating multiple pages. The idea is that with a single design can navigate seamlessly from your computer, tablet or smartphone.
If you use a content management there will be no major problem, because the most important and are suitable, but if you plan to start development from scratch, or for whatever reason you are going to use software that is not adequate care in these cases indicad the development team the need to meet this standard.
2. URLs friendly
Google loves the addresses of web pages are simple; ie in the own URL information of content. For example it would be fine something like www.midominio123.com/adopcion/caniches, while on the opposite side would be a URL like this: www.midominio123.com/ark&3445-blo3&&do.In major content management systems such as Magento, Wordpress, Prestashop, Joomla or Drupal, you have this option in the settings panel.
3. Clean Code
With content management there is usually no major problems, since they are adapted to the guidelines of the W3C, but if you are making a website from scratch, you must be aware that the code must be of quality, and the links and Content should not be camouflaged under code. That is, careful javascript.
4. Flash
While fashion Flash websites develop better life is over, there are many sites that can be found with this technology. If this is your situation, keep in mind that search engines will cost them to track your content, can not say no.On the one hand you will have a single title and URL for the entire website, so we started badly. Moreover all links pointing you have to go to the main site, which search engines hate. And we finally find that the links and content you have within the Flash application can not be read by Google and company.Flash is a technology that is fine for what it was developed: to make animations. But then to make web pages and love them there is a stretch position.
5. Conseguid natural links
Search engines give much importance to the links that may be on the Internet aimed at your online store. It would be advisable to have an ideal way to generate these links natural site, but patience can you always can talk to other webmasters and recall (or buy).
6. Contenido abundant and quality
Content is king, and it will have to give account on your online store. The fact that you have good records and full texts will not only make products that you have more sales, but search engines will look more favorably.
7. Palabras key
When developing the texts of the online shop must be very careful that you choose keywords, because if you want to boost traffic to a particular product should be used for specific terms. As an example all means there goes one better:Imagine that you have an online car part, and that one of the tabs of the products you are selling mirrors for Renault. How convenient would be utilizarais the term "rear-view mirrors for Renault" around 4 or 5 times per 100 words (have you come here looking mirrors for Renault? Pues..¡hola!). It is also appropriate that remarquéis with the <strong> that term. This way Google and other search engines will interpret those words are important in relation to content. Now, do not abuse this technique.
8. Titulares H2 and H3
At the time of making the texts of your online store should you utilize labeling H2 and H3 by way of subtitles, which would become the "Title 2" and "Title 3" text editors. This means that the attention of search engines is greater.
9. Actualization
One of the best things you can do to improve search engine rankings is updated frequently. But then, in a small online store where products are almost always the same, things get complicated, right? At these times it is best to complement the online store with a blog. That you could write about your promotions, announcements about the company, about your products, industry, etc. Of course, do so search engine friendly, that is, using the tips that we've seen so far.
10. Sitemap
When a search engine crawls our shop one of the first things it does is look for a text file that is placed on the root of the server called sitemap.txt. In that single file no more than a list of categories that comprise the online store and the restrictions you please give "Google spiders". It helps a lot to have it placed and it costs nothing.
In fact, actually it is not going very misguided, since today Internet is controlled in one way or another by Google. And it is that on the one hand we find Android, the operating system of the company that is already implemented in more than 40% of devices that connect to the Internet. Moreover the company controls the network advertising system by Google Adsense, and top it off with distance your browser is the most used in the world. How not going to relate to Google with Internet? If what he says is going to mass!
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| Ten tips for positioning a shop online |
1. Design responsive
Google has recently begun to give a vital importance to the design of web pages to be "responsive", which would mean that they can be adapted to any Internet access device without walking creating multiple pages. The idea is that with a single design can navigate seamlessly from your computer, tablet or smartphone.
If you use a content management there will be no major problem, because the most important and are suitable, but if you plan to start development from scratch, or for whatever reason you are going to use software that is not adequate care in these cases indicad the development team the need to meet this standard.
2. URLs friendly
Google loves the addresses of web pages are simple; ie in the own URL information of content. For example it would be fine something like www.midominio123.com/adopcion/caniches, while on the opposite side would be a URL like this: www.midominio123.com/ark&3445-blo3&&do.In major content management systems such as Magento, Wordpress, Prestashop, Joomla or Drupal, you have this option in the settings panel.
3. Clean Code
With content management there is usually no major problems, since they are adapted to the guidelines of the W3C, but if you are making a website from scratch, you must be aware that the code must be of quality, and the links and Content should not be camouflaged under code. That is, careful javascript.
4. Flash
While fashion Flash websites develop better life is over, there are many sites that can be found with this technology. If this is your situation, keep in mind that search engines will cost them to track your content, can not say no.On the one hand you will have a single title and URL for the entire website, so we started badly. Moreover all links pointing you have to go to the main site, which search engines hate. And we finally find that the links and content you have within the Flash application can not be read by Google and company.Flash is a technology that is fine for what it was developed: to make animations. But then to make web pages and love them there is a stretch position.
5. Conseguid natural links
Search engines give much importance to the links that may be on the Internet aimed at your online store. It would be advisable to have an ideal way to generate these links natural site, but patience can you always can talk to other webmasters and recall (or buy).
6. Contenido abundant and quality
Content is king, and it will have to give account on your online store. The fact that you have good records and full texts will not only make products that you have more sales, but search engines will look more favorably.
7. Palabras key
When developing the texts of the online shop must be very careful that you choose keywords, because if you want to boost traffic to a particular product should be used for specific terms. As an example all means there goes one better:Imagine that you have an online car part, and that one of the tabs of the products you are selling mirrors for Renault. How convenient would be utilizarais the term "rear-view mirrors for Renault" around 4 or 5 times per 100 words (have you come here looking mirrors for Renault? Pues..¡hola!). It is also appropriate that remarquéis with the <strong> that term. This way Google and other search engines will interpret those words are important in relation to content. Now, do not abuse this technique.
8. Titulares H2 and H3
At the time of making the texts of your online store should you utilize labeling H2 and H3 by way of subtitles, which would become the "Title 2" and "Title 3" text editors. This means that the attention of search engines is greater.
9. Actualization
One of the best things you can do to improve search engine rankings is updated frequently. But then, in a small online store where products are almost always the same, things get complicated, right? At these times it is best to complement the online store with a blog. That you could write about your promotions, announcements about the company, about your products, industry, etc. Of course, do so search engine friendly, that is, using the tips that we've seen so far.
10. Sitemap
When a search engine crawls our shop one of the first things it does is look for a text file that is placed on the root of the server called sitemap.txt. In that single file no more than a list of categories that comprise the online store and the restrictions you please give "Google spiders". It helps a lot to have it placed and it costs nothing.
